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Why Local SEO Should Be Your Priority in a Competitive Market
Search engine optimisation (SEO) has become an essential digital marketing strategy for businesses that want to reach new customers online. Focusing on ensuring your website ranks on Google, many business owners forget the importance of optimising their website to reach their local community.
Local SEO is a highly effective way for businesses to reach their local community in a competitive market place, this is why:
“Near me” searches re growing rapidly, showing a strong user intent. In fact, many users searching for products or services near them visit the business within twenty four hours, with many converting into customers.
Close to 90% of these users use a mobile device to conduct their local search, often while on the move. If you are not ranking well in local results, you are missing out on valuable business opportunities.
Global and national keywords are highly competitive, while ranking for local keywords is easier, as it is less competitive. This gives you a better chance of ranking well in local search results, helping you improve your local visibility and drive organic local traffic to your site and physical location.
People that are searching for products and services in their local area are more likely to be ready to make a purchase. This is because local searches tend to be more specific, your potential buyer already knows what they are looking for, which improves conversion rates, helping you generate quality leads and sales.
Of course, the main benefit of local SEO in a competitive market is that you can improve your ranking in local search engine results pages (SERPs). When your website is optimised for your local area, you make it easier for Google to know your location and what you offer. This can increase your ranking, ensuring your potential customers can find you when they search online.
If you operate in a competitive market, then local SEO should be your number one priority to boost your online visibility, helping you reach your targeted local audience, and driving organic traffic to your website and physical location. If you are looking to improve your local SEO efforts, contact Genie Crawl today for a free, no obligation evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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