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Why Long-Tail Keywords Are Key to SEO Success
Online visibility competition is more fierce than it has been in a very long time, as brands compete to take the top spots in search results. Did you know that close to ninety two percent of all search queries are for long-tail keywords, which are excellent for driving targeted traffic to your website. These are extended search terms, often highly specific.
Keywords are essential to any successful search engine optimisation (SEO) strategy. Some keywords are generic and broad, while others can be detailed and intricate. Long-tail keywords offer unique advantages, benefiting to both businesses and users.
These keywords are extended search phrases that are detailed. They tend to comprise of three or more words. They have a lower search frequency, but they tend to have a much higher conversion rate. They help to identify the user's intent. Due to their detailed nature, they target users that are further down the decision making process, whether it's making a purchase or hiring your services.
Long-tail Keywords vs Short-Tail Keywords
There are two primary types of keywords; long-tail keywords and short-tail keywords, both offering their own characteristics:
Short tail keywords:
Long tail keywords:
Long-tail keywords tend to attract targeted traffic that are more likely to convert into a loyal customer. For businesses that want to improve their online presence, having an effective long-tail keyword strategy can be the key to success.
Unlike the short tail keyword saturated competition, the long-tail keyword has considerably less competition, enabling you to climb to the top of search results quickly, increasing your click-through-rate (CTR).
Long-tail keywords are highly targeted and therefore they attract the right audience at the right time, those that are closer to taking decisive action, whether it's making a purchasing, signing up for a newsletter, or subscribing to a product. The generic short-tail keyword attracts people that are simply exploring the concept, where long tail keywords draw potential customers that are close to taking action.
When you use paid advertising, such as Google Ads, using long-tail keywords can improve your return on investment. Thanks to their pinpoint targeting, they can improve conversion rates considerably.
Thanks to the detailed nature of long-tail keywords, they create a blueprint for your content creation. Using short tail keywords increase the risk of ambiguities in your content. Use long-tail keywords to provide valuable, unique, and useful content that resonates with your audience at the right time in their purchasing cycle.
Search queries today are expansive and rely on personalised and detailed information. Long-tail keywords may gain fewer searches, but they offer untapped potential. These queries tend to provide a steady flow of opportunities, helping you address your consumers needs and queries. At Genie Crawl we can assist you by carrying out an effective and comprehensive keyword analysis, helping you identify the best long-tail keywords that will provide long lasting results.
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