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Why Microsoft Ad Center Is a Game-Changer for PPC
When you think of pay per click (PPC) advertising, your mind immediately wanders to Google Ads, but Google Ads is not the only game-changer, there is also Microsoft Ad Center. Microsoft owns Bing, the second largest search engine, which means if you are not taking advantage of Microsoft Ads, you could be missing out on valuable customers and leads.
Microsoft Ads is a pay per click (PPC) platform that enables you to place adverts on Bing search engine results pages (SERPs), along with partner websites. It allows for ads to be posted on MSN, Outlook, LinkedIn, and more. It is a powerful tool that is on par with Google Ads, helping you reach your target audiences, increasing website traffic and conversions.
Microsoft has been appealing to marketers on the Bing networks for many years. In 2019, Microsoft unveiled the re-branded Microsoft Advertising service, which was originally known as Bing Ads, providing PPC advertising on Bing and Yahoo search engines.
The smallest tweak can make a sizeable difference in the effectiveness of your PPC campaign. In order to make it easy to identify what changes you should make, Microsoft adverts offers an experiments section. This allows duplicate versions of a campaign, so you can monitor the changes in a controlled environment. You can also run A/B tests within the campaign, experimenting with all aspects from the landing page URL to the advert copy.
Microsoft Ads now offers customers the opportunity to use advert customises to create hundreds of variations of a single advert copy. This twist enables you to apply your ads based on your audience, which is something Google Ads doesn't offer. You can customise your adverts by location, keywords, ad group, or campaign. You can also select other options such as device type, search query, and the time of day.
Prominence from Microsoft Ads are position-based impressions, designed to help you understand where your ads appear in search results, enabling you to optimise your bids to improve campaign performance. Prominence metrics include top impression shares. These metrics are similar to Google Ads with the difference of keeping average position reporting.
Microsoft Adverts integrate with LinkedIn, providing target users based on job titles and company. This is a powerful new tool that improves targeting and audience segmentation. Pulling LinkedIn data, you can reach your target audience effectively, ensuring your ads are seen by those that are more likely to be interested in your products or services.
Microsoft Ads enables users to advertise with videos in search ads on Bing. These extensions help to engage potential customers, making your adverts stand out, giving you a competitive edge. It enables you to create eye-catching and dynamic content to showcase your products and services in an engaging manner.
Microsoft Ads are game-changers to your PPC efforts. The main three benefits / differences between Microsoft Ads and Google Ads includes:
Microsoft Ads offer an opportunity to reach your target audience across Bing and Yahoo search engines, along with other partner websites and platforms, effectively reaching your audiences and driving website to your website. Do you need assistance with Microsoft Ads? Get in touch with the expert team at Genie Crawl today to find out more.
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