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Why Page Speed is Critical for E-commerce SEO Success
You can have the most beautifully designed and responsive website, but if it takes too long to load, you could experience negative SEO results. Slow e-commerce stores have increased bounce rates, lower conversion rates, and lower SEO rankings.
In fact, Google identified that a 0.1 second delay in your product page loading could increase your bounce rate by seven percent, that's seven percent of potential customers leaving your website.
First let's take a look at how to improve page speed, before discussing why it's essential to e-commerce SEO success.
To improve page speed, you can:
When your pages load quickly and effectively, it can boost your SEO efforts, improving customer satisfaction, increasing dwell time, engagement, and conversions:
The speed of your pages directly impact your SEO success. Fast loading pages improve user experience (UX), that Google and other search engines prioritise when ranking your product pages in search results. When your pages are fast loading, customers are more likely to engage with the page, learning more about your products, and being more inclined to make a purchase.
Slow loading pages on the other hand, increase your bounce rate, which negatively impacts your SEO ranking.
If you want to improve your online ranking, visibility, and drive customers to your e-commerce store, then you must focus on page speed as part of your effective SEO strategy. If you need help speeding up your page speed or you need a customised SEO strategy that will sky-rocket your e-commerce store to success, get in touch with the expert team at Genie Crawl today. Take advantage of a free evaluation and quote by contact us right now.
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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