We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Why PPC Advertising Is Crucial for Start-Ups
Pay-Per-Click (PPC) advertising is a popular way of marketing your business, products, and services on the internet. It gets placed above the organic search results, boost your business visibility.
As a new start-up business, it takes time before you start seeing organic results from your SEO efforts, but PPC advertising gives you the opportunity to enjoy instant traffic and customers from the start. There are some disadvantages when it comes to PPC that you need to consider, such as calculating your budget, for example.
PPC advertising offers excellent benefits for start-ups:
When you put a SEO strategy in place it takes time to start seeing results. In fact it can take weeks, months, sometimes years, especially in competitive industries, PPC advertising offers instant traffic to your site. From the minute you hit the “publish” button on your advert, it can drive traffic to your site, boosting conversions.
If you have just started out and your competitors already have good rankings in organic results, it is going to take a long time to catch up and gain that edge you need. PPC advertising, on the other hand, helps you gain a competitive edge without delay, placing you above your competitors organic results.
As a start-up, it is essential you are also aware of the disadvantages of PPC advertising, helping you decide if it is the right choice to give your new business a boost.
Not all visitors to your website are ready to make a purchase. Some may click on you ad when browsing, rather than already being in the purchasing funnel. Every time someone clicks on your ad, you are charged. Without the right targeting and negative keywords in place, you may waste your budget on people that are not ready to convert.
Depending on your industry and the competitive nature of your keywords, your keyword bids and cost per click can become expensive. When you calculate the number of keyword ads you have running, along with the volume of traffic your site receives, you will find it may be costing more than you had hoped. Start-ups have limited budgets. To ensure your PPC campaign works within your budget, you need to monitor your budget, cost per click, cost per acquisition, and conversion rates, ensuring that you are achieving the best results.
PPC advertising is an excellent strategy to use for start-up businesses. It offers fast results when done correctly, though in the long run, you should also consider other forms of digital marketing, such as SEO. SEO, search engine optimisation, helps your audience find you in organic search results without any cost, except your SEO agency.
Having marketing strategies such as SEO helps to build relationships with your customers, offering high quality, relevant, and unique content that meets their pain points. Websites need to be helpful, answering their audiences needs. A SEO strategy lets you drive free/organic traffic to your website by using white hat and ethical SEO techniques that align with SEO best practices. Often PPC and SEO are used together, providing you with a steady stream of traffic.
PPC advertising offers excellent benefits for start-ups. It helps to drive traffic to your site quickly and effectively. It is often used in conjunction with SEO, bridging the gap as you wait to see the results from your SEO strategy. In order to achieve the best results, you need an excellent understanding of PPC and the platforms, ensuring you get the most of every click, reducing your cost per click and cost per acquisition. Get in touch with Genie Crawl today to secure your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
