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Why Real Estate SEO is Essential for Estate Agents and Property Developers
Standing out in a crowded online marketplace can be challenging, as online property searches continue to grow. Real estate businesses can benefit from the power of search engine optimisation (SEO), driving leads, boosting brand visibility, and dominating your local market online.
Real estate SEO is a strategic process that boosts your website online visibility, helping you improve your ranking in search engine results, while helping you reach your target audience organically. When you implement SEO effectively, your real estate agency can attract targeted traffic, making it easier for buyers and sellers to find your agency when searching online.
Real estate SEO requires a number of different tactics and techniques, focusing on four main areas of search engine optimisation:
How people search for a new home or premises has changed over the years. Today, more than ninety percent of property buyers start their purchasing journey online. They type in specific keywords and phrases, such as “houses for sale in London,” or “business premises in Derby”, for example.
With an effective SEO strategy in place, you boost your visibility in these results. Google prioritises websites that are authoritative, user-friendly, and optimised.
When real estate SEO is done effectively, aligning with SEO best practices and staying updated with the latest updates, it can improve your ranking in search engine results pages (SERPs). This means you reach a wider audience, exposing your listings to more potential buyers and sellers.
Did you know the first result on Googles search results receives more than 68% of clicks? Also over ninety percent of all users only search the first page of search results and do not click onto the second page, a clear indication that real estate SEO is a must for any modern agency.
When you incorporate SEO into your digital marketing strategy, you attract serious leads who are already further along in their buying or selling process. When you provide an excellent user experience on your website with engaging content, and clear call to actions, it encourages your website visitors to take action, whether it is contacting your agent or scheduling a viewing.
When you publish high quality, valuable, and relevant content, becoming a reliable source for real estate information and services, it boosts your authority, showing you as trustworthy, while helping you improve long-term brand loyalty, encouraging repeat business.
Real estate SEO is a long-term strategy, but it a cost effective way to secure organic traffic, making it a highly affordable and sustainable marketing solution, when compared to traditional advertising, such as radio, television, or newspapers.
At the same time, it provides a competitive edge over your competitors. When you have an effective SEO strategy in place, you stand out in a crowded market place, capturing more leads than your competitors.
With local SEO, real estate agencies can dominate local search results, in both Google Search and Google Maps, reaching potential clients that are on the move. When you create highly targeted content, you don't only improve online visibility, you position yourself as a local expert, reinforcing yourself as the top real estate expert in your area.
Real estate agencies and property developers should be embracing real estate SEO as a sustainable and cost effective way to improve their online visibility, reach their target audience, and improve authority and trustworthiness, becoming a local expert in your area. Genie Crawl is rated the Number 1 SEO and Google Ads marketing agency with years of experience working with real estate agencies. Contact us today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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