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Why Regular Link Audits Are Crucial for Long-Term SEO Success
A strong online presence is important in today's digital world, ensuring you boost your brand visibility and boost sales. SEO has become an important part of any successful digital marketing strategy. Many businesses know what SEO is, and they know how important it is to show up in Google search results. But do you know how it works, do you know if your backlinks are playing a role in your SEO success?
Backlinks have proven to be highly effective in SEO success. They play a pivotal role in telling search engines your site is relevant and credible. Low quality links, on the other hand, can have the opposite effect, which is why you need to conduct regular link audits to ensure the best long term results.
Backlinks, or inbound links, are links that are created when a website links back to your website. They are valuable in SEO, acting as a vote of confidence for users and search engines. This means search engines are more likely to rank your website, as they believe your site to provide relevant and valuable information to users.
Good quality links come from trusted sources that are relevant to your website. Bad links can be hidden links, or overuse keywords, or come from websites that do not have a high domain authority.
Link audits is a SEO practice that focuses on analysing your backlink profile. This is all the links that comes to your website from another website, along with their quality. The main aim of the audit is to identify steps to optimise your website. This involves analysing existing links, identifying which ones are good, which are harming your reputation, and which have no relevance at all.
Link audits also help to uncover factors that could potentially be harming your website ranking in search results. This involves identifying any links, ensuring they are diverse and looking for historical changes of linking. You also compare competitors links and look for links that could be causing a penalty.
Backlinks remain an important ranking factor for search engines. They focus on the quality, relevance and quantity of the backlinks you have coming back to your site from other sites.
There are numerous link auditing tools online that you can use to carry out a comprehensive audit of your link profile, many are paid services. The most valuable is Google Search Console. This online tool enables you to submit and check crawling errors, site maps, and identify ways to optimise your website visibility. In addition to this, this tool offers valuable insights into your backlink profile, along with link redirects, most mentioned pages, along with frequently referred to resources.
When it comes to gathering data on your link profile, its important to take the time to analyse each resource your website has links coming from. Use bath analysis tools for domain authority, traffic, spam score, and location to identify which backlinks could be toxic and damaging your SEO efforts.
Link building is about building links, providing valuable content, and acquiring backlinks from high domain authorities. Amazing results can occur when you detect any issues relating to your link profile, adjusting and improving to boost your SEO success.
Analysing the data you collected in the link audit, you can identify toxic or bad backlinks, eradicating them, reducing the risk of being penalised by search engines for having poor quality links.
Backlinks should focus on quality rather than quantity. Google evaluates content based on its E-E-A-T (Experience, Expertise, Authority, Trustworthiness) principle. This means Google priorities first hand experience regarding a topic. In order to improve your backlink profile, you will want to create an outreach programme, building partnerships with other sites that are relevant to your industry. This is a long-term and tedious process that offers excellent end results when done properly.
Regular link audits are essential to ensuring a successful backlink profile that boosts your long-term SEO success. Your backlink profile requires regular monitoring and adjusting, ensuring your website is seen as a valuable source of information. Get in touch with Genie Crawl today for a comprehensive link audit you can trust.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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