Why Regular SEO Audits Are Essential for Your Website

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Why Regular SEO Audits Are Essential for Your Website

Not carrying out regular SEO audits are the same as not having your car serviced at regular intervals. With a regular SEO audit, you ensure your we3bsite is current with new trends, ensuring it remains optimised for success. 

Gain a Competitive Edge

One of the main reasons why regular SEO audits are essential for your website is to identify opportunities that help you gain a competitive edge, helping you stay ahead of your online competitors, boosting brand visibility, and online success.

Improve Return on Investment (ROI)

SEO is a cost effective marketing strategy and in order to get the most out of your marketing budget, you can use regular SEO audits to identify what is working and what needs adjusting, helping you keep your SEO strategy current, ensuring you drive quality and organic traffic to your website, ultimately converting them into paying customers.

Why Regular SEO Audits Are Essential for Your Website
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Reduce the Risk of SEO Penalties

Websites that use black hat techniques with toxic backlinks to manipulate search engines are punished with penalties. The good news is that these can be fixed through regular SEO audits, reducing the risk of being penalised, which could negatively impact your ranking in search engine results pages (SERPs).

Adapt to Algorithm Updates

Did you know that Google updates their algorithms up to six hundred times every year? With each update, you stand the risk of your ranking being impacted. With regular SEO audits, you ensure your update remains updated to the latest trends and updates, reducing the risk of your ranking being negatively affected. 

How Do I Know If My Website Needs a SEO Audit?

SEO audits help you find and fix issues quickly, reducing them having a negative impact on your visibility online. If you experience any of the below, then it's time to carry out an audit:

How Often Should You Perform a SEO Audit?

In order to achieve SEO success, you must be consistent. How often you carry out a SEO audit is determined by the size of your website. Small businesses with small websites can do their audits every six months, while larger websites or those that are regularly updated, should do SEO audits every three months.

SEO audits you should perform includes:

SEO audits – completed every three to six months to ensure you are updated on the current performance of your site, identifying problems early
Post update audits – after an algorithm update, you want to carry out a SEO audit to check if there have been any changes to your website performance, and if so, you can rectify these issues to ensure the best end results.

Conclusion

Regular SEO audits are essential, making sure your website is always in good shape, aligning with SEO best practices and the latest updates and trends. When you carry out regular SEO audits, you improve your ranking in search results, while ensuring you meet user experience. Get in touch with Genie Crawl today if you want a SEO audit carried out on your website to determine performance without delay.

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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

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