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Why Reputation Management Is Essential for Start-Ups
What people write about your start-up online has a direct impact on your business in the long-run. Reputation management shapes the public’s perception of your brand by influencing online information. The only way to manage your start-up reputation on the internet is with an effective online reputation management services.
There are some major reasons you are going to want to focus and invest in reputation management:
One of the major challenges your start-up business if facing right now is generating sales. Reputation management is effective at driving sales. This is a powerful reason to focus your efforts on your online reputation management.
To put it is perspective, ninety percent of consumers rely on online reviews before they visit your business, sixty five percent of these reviews impact purchasing decisions.
Reputation management helps your customers trust your brand, seeing you as credible. When your customers are happy, it changes the public perception surrounding your brand. One happy customer can bring in as many as nine referrals!
To put it in perspective, eighty six percent of customers will pay more if they receive better customer service.
Reputation management has a major impact on your revenue steam. When potential customers find negative articles about a business on Google, you risk losing up to twenty percent of business. If you have two negative articles on the first page of results, you can lose up to forty four customers.
Basically, you need to constantly monitor and track any brand mentions on the internet. When a customer leaves a bad review, chances are they are not going to tag you. When you are aware of the negative reviews or content, you have the opportunity to respond, turning the negative into a positive.
If you have a high volume of negative reviews, then there isn't much you can do, except focusing on what you can control. You can control positive reviews and content. Encourage happy customers to share their experiences with their friends on review pages and social media networks.
It's important to ensure there is no negativity surrounding your brand on the first page of search results. If you cannot remove the negativity, then you should focus on creating positive content that will push the negative content onto the second or third page, where only six percent of users go. Remember. Over ninety percent of internet users only search the first page of Google. With positive, highly relevant, high quality, and valuable content, you can push the negative content to the second page, eliminating it from sight.
If your start up is looking to generate more sales, increase revenue, and boost customer service, then reputation management is exactly what you need. When you use online reputation management effectively it showcases your new business as credible and trustworthy. If you need help with your reputation management, get in touch with the experts at Genie Crawl today.
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