Why SEO is Important for Business

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Why SEO is Important for Business

Search engine optimisation (SEO) is an essential online marketing technique that businesses throughout the world need to reach your target audience, improve your brand awareness, and drive quality traffic to your website. An effective SEO strategy helps you optimise your web pages, ensuring you improve you ranking in search results, reaching your target audience, ensuring your website receives organic traffic.

What is SEO?

Before we dig deeper into why SEO is important for business in today's digital world, let's take a quick look at what SEO is. SEO is generating organic (natural) traffic to your website. It focuses on increasing the quality and quantity of the traffic visiting your website through search engine results pages (SERPs).

More than ninety percent of all online experiences start with a search engine, therefore if you have not implemented a SEO strategy yet, you are being left behind, missing out on valuable website traffic and brand visibility. 

Ninety three percent of these online experiences start by using the top search engines, such as Google and Bing. Google is known for their ongoing and evolving algorithm updates, meaning that anyone doing SEO must stay updated, ensuring that their goals are met, while providing visitors with the best user experience. 

Why SEO is Important for Business
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Why Businesses Should Be Prioritising SEO

SEO is very important to all businesses these days, whether you are a small local hairdressing salon or a large corporate company. SEO ensures your website is found in SERPs. Developing a professional website is only the start of your online marketing efforts, but you need to ensure it is visible to your audience, this is where search engine optimisation comes into play.

When your website pages are optimised for SEO, it takes your visitors and search engines into consideration, helping to drive quality and organic traffic to your website, based on what users are searching for. 

SEO is more than this though. When you appear at the top of search results, it shows your business as credible and trustworthy. Take into account that more than seventy five percent of people searching for a product, service, or information on the internet, only look at the first page of results, while less than one percent move onto the second page of results. Being on the first page of results, through the implementation of an effective strategy, helps you improve your viability, drives quality traffic to your site, helping you improve conversion rates. 

Driving Traffic to Your Website

Your website is often the first impression a potential customer has of your business. These days most people will search online, before they book a service, visit a store, or make an online purchase. Therefore you want to drive quality traffic to your site, keeping them on your website for longer, encouraging them to make a purchase, sign up for your newsletter, or subscribe to your services.

This means you need to publish high quality and relevant content. Content is king when it comes to search engine optimisation. Through keyword research and analysis, combined with high quality and unique content, you will start seeing your SERP rankings increase.

Search engines put high quality content first and foremost. Google, and the other top search engines, want to provide their users with the most relevant content based on their search query. This means focusing on the E-E-A-T principle when creating content. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. 

In Conclusion

It doesn't matter what business you own, whether you are a small business operating from home or a large national corporation. When you leverage SEO, your business has the opportunity to be competitive on the internet.

RESEARCH
Understanding your market and target audience.
1st step
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2nd step
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3rd step
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Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
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Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
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Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
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Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

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