Why SEO is Important for Business
Search engine optimisation (SEO) is an essential online marketing technique that businesses throughout the world need to reach your target audience, improve your brand awareness, and drive quality traffic to your website. An effective SEO strategy helps you optimise your web pages, ensuring you improve you ranking in search results, reaching your target audience, ensuring your website receives organic traffic.
Before we dig deeper into why SEO is important for business in today's digital world, let's take a quick look at what SEO is. SEO is generating organic (natural) traffic to your website. It focuses on increasing the quality and quantity of the traffic visiting your website through search engine results pages (SERPs).
More than ninety percent of all online experiences start with a search engine, therefore if you have not implemented a SEO strategy yet, you are being left behind, missing out on valuable website traffic and brand visibility.
Ninety three percent of these online experiences start by using the top search engines, such as Google and Bing. Google is known for their ongoing and evolving algorithm updates, meaning that anyone doing SEO must stay updated, ensuring that their goals are met, while providing visitors with the best user experience.
SEO is very important to all businesses these days, whether you are a small local hairdressing salon or a large corporate company. SEO ensures your website is found in SERPs. Developing a professional website is only the start of your online marketing efforts, but you need to ensure it is visible to your audience, this is where search engine optimisation comes into play.
When your website pages are optimised for SEO, it takes your visitors and search engines into consideration, helping to drive quality and organic traffic to your website, based on what users are searching for.
SEO is more than this though. When you appear at the top of search results, it shows your business as credible and trustworthy. Take into account that more than seventy five percent of people searching for a product, service, or information on the internet, only look at the first page of results, while less than one percent move onto the second page of results. Being on the first page of results, through the implementation of an effective strategy, helps you improve your viability, drives quality traffic to your site, helping you improve conversion rates.
Your website is often the first impression a potential customer has of your business. These days most people will search online, before they book a service, visit a store, or make an online purchase. Therefore you want to drive quality traffic to your site, keeping them on your website for longer, encouraging them to make a purchase, sign up for your newsletter, or subscribe to your services.
This means you need to publish high quality and relevant content. Content is king when it comes to search engine optimisation. Through keyword research and analysis, combined with high quality and unique content, you will start seeing your SERP rankings increase.
Search engines put high quality content first and foremost. Google, and the other top search engines, want to provide their users with the most relevant content based on their search query. This means focusing on the E-E-A-T principle when creating content. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness.
It doesn't matter what business you own, whether you are a small business operating from home or a large national corporation. When you leverage SEO, your business has the opportunity to be competitive on the internet.
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