Why SEO is Important for Digital Marketing

SEO adds value by:

• Driving organic traffic to your website – this is not paid for. To increase organic traffic you need to naturally increase your ranking in SERPs
• Improving user experience – using technical SEO you can improve user experience, including a responsive design that works across all devices, easy navigation, and fast loading website pages
• Building trust and credibility – users consider websites that rank high in SERPs to be trustworthy and credible, providing them with a  reliable source of information
• Providing long term results – SEO is a cost-effective marketing strategy that when done correctly, can provide you with long term results
• Reaching target audience – Using keywords, you can reach your target audience that are already searching for products or services that you offer

What is SEOs Role in Digital Marketing?

SEO plays a very important role in digital marketing campaigns. It is an important part of an effective strategy, contributing to the exposure of your website, along with reputation, and online success. 

SEO helps your digital marketing efforts by:

• Improving online visibility
• Increasing your ranking in SERPs
• Driving organic traffic to your website 
• Improving user experience
• Improving website performance
• Creating an effective content strategy
• Helps to reach your local audience through Local SEO
• Build authority through high quality backlinks
• Provides measurable results
• Data driven decisions thanks to effective analytics
• Integrates with other marketing channels

Do I Need SEO for My Website?

SEO is very important for any website. It doesn't matter what industry you are in or how big your business is. It is the start of an effective digital marketing strategy, playing  a major role in driving organic traffic to your website. SEO not only improves your visibility in search results, it improves the structure of your website, content, and makes it discoverable.

With SEO, your brand is seen as credible, an authority in your industry, having far-reaching benefits that cannot be ignored. With an effective SEO strategy in place, you provide a good and consistent user experience (UX), responsive design, fast load time, and easy navigation. This improves user engagement, lowering bounce rates.

In Summary

SEO is complex, yet very important to any digital marketing efforts. It provides the foundation for your websites exposure in SERPs, enabling you to engage with your audience. It helps you improve your ranking, ensuring you reach your audience, while driving organic traffic to your website. With an increase in traffic, your business has the opportunity to turn visitors into loyal customers.