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Why SEO is Important for Small Business
Small business owners should be focusing on Search Engine Optimisation (SEO), helping to drive visitors to your website. If you are wondering why SEO is important to your small business, it's because you want to provide visitors with a great user experience, you want to rank well in search engine results pages (SERPs), you want to boost your brand visibility in online searches, and improve your conversion rates.
SEO gives small businesses a competitive edge, helping you compete with businesses of all sizes in your industry on an even playing field. It helps you reach your target audience and encourage them to visit your website. Remember, in today's digital world, your website is often the first impression a potential customer has of your business.
SEO provides any visitors to your website with a great user experience. This means that you provide them with a website that offers value with high quality, relevant, and unique content. You provide fast loading website pages and easy navigation, so they can explore your site and find what they are looking for with ease. When your visitor has a good experience, you increase the chances of them visiting again in the future.
People trust search results. Therefore, whey your SEO strategy starts achieving results, you will make your way up the rankings in SERPs. The higher your ranking, the more people will trust your brand, while you enjoy an increased visibility. The more visible you are in results, the more people will click the link and be directed to your website. The more visitors to your website, the higher your chances are of improving your conversion rates.
SEO attracts visitors that are already searching for products or services you provide. You don't have to cold call to secure new customers. These visitors are pre-qualified, as they have done a search on the internet for something specific, and you provide it. While you still need to show them you are the best company to use by providing a user friendly website with high quality content and call to actions, the difficult part of attracting attention is taken care of. Once they are on your website, your optimised site will help them find what they are looking for, with clear call to actions, encouraging them to make a purchase, request a quote, subscribe to your newsletter, or register for an account.
One of the many ways why SEO is important for small business, is that it provides you with valuable customer insights, helping you understand your audience better. Once your website has been optimised and your rankings have increased, you have a higher number of visitors. There are free SEO tools (such as Google Analytics) that can track information about your visitors. You have information on the browsers they use, what keywords they use, and the technology they use. You can also gather information on geographic locations, days and times where you have the most activity, and how long they spend on your website.
This information helps you understand your audience, enabling you to make data driven decisions regarding your online marketing efforts.
In summary, small businesses cannot afford to ignore SEO anymore. It is no longer an option for businesses in today’s digital world, where the majority of people will start their buying journey searching online. SEO is a piece to an important puzzle, helping you improve your brand visibility in search results, drive organic and quality traffic to your website, helping you improve your conversion rates, turning visitors into loyal customers.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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