Why SEO is Needed to Achieve Online Success

How Do Search Engines Work?

In order to fully understand why SEO is needed to achieve online success, you need to have some basic understanding on how search engines work. Before your website starts appearing in search engine results, all pages of the website must be crawled and indexed by the search engine bot. 

Each search engine has its own crawlers or spiders. They search the internet, finding new website pages. When they find a new website page, they add it to the index, which is a record of all the pages it has crawled.

When a user visits the search engine and types in a query, the search engine quickly visits the index, identifying those most relevant to the search query. They are ranked based on relevance and displayed to the user in SERPs.

Improved Visibility with SEO

One of the main reasons why SEO is needed in today’s digital world, is that it provides your website with improved visibility. Unlike the past, SEO is more than stuffing your content with keywords or using black hat techniques to attract Google's attention. Today its important to understand your audience and ensure you satisfy their needs.

It's about providing your website visitors with a great user experience, keeping them on your website for longer. This means fast loading website pages, easy navigation, and valuable, high quality content. The focus of SEO is to climb to the first page of results where the top search results on Google enjoys more than thirty one percent of the clicks. It is also important to remember that more than seventy five percent of users only search the first page of results. To boost visibility, you need a solid SEO strategy, pushing your web pages to the top of search results.

Why You Should Be Prioritising SEO

Every business, big and small, should be prioritising SEO. SEO optimised web pages take search engines and users into consideration. It is an effective way to drive organic traffic to your website, increasing your chances of converting visitors to loyal customers. 

SEO is more important than simply appearing at the top of search results. When you rank well in results, you boost your brands credibility and trustworthiness. Today, customers research the internet and are under the impression websites at the top of results are credible. 

Digital marketing is constantly evolving and SEO has a major role in the planning stages of effective digital marketing campaigns. Studies have found that businesses that have embraced SEO see a good return on investment in the long run. You can have a professionally designed website and you can create high quality content, but if you don't use SEO, all your hard work will not be discovered by your audience.