Why SEO is So Important for a Website

Why SEO is Important for a Website

SEO offers numerous excellent benefits for your website, including:

Increase Website Traffic

Organic results are search results that are not paid for. You cannot buy your ranking in search results. Organic search makes up a big part of how your website performs, driving quality traffic to your website. If you want more people visiting your website every day, then you must incorporate an effective SEO strategy. 

Improved User Experience (UX)

When you visit a website, you expect a good experience. You expect to find the information you are looking for, you expect the web pages to load quickly, and you expect to be able to access this information using your desktop computer, tablet, or phone. User experience (UX) has become an important part of SEO. When you incorporate a SEO strategy, focusing on user experience, you can keep users on your site for longer, reducing your bounce rate, while increasing your ranking. Yes, Google does take how long people stay on your website into consideration when ranking your pages.

Local Results

Many smaller businesses focus on their local market, whether you are selling a product or a service. When it comes to Local SEO, small businesses are able to even the playing field against large corporations. It helps you reach your local audience, increasing your brand visibility. With more people searching using mobile devices than in the past, the demand for “near me” searches has increased. Sixty nine percent of digital traffic are focused on local results, while twenty eight percent of users that searched locally, made a purchase within twenty four hours.

Become a Credible Source of Information

When you use SEO as part of your digital marketing campaign, you become a credible source of information in your industry. With an effective SEO campaign in place, your ranking in search engine results pages (SERPs) improves. When you make your way to the top of results, users immediately see your site as credible. 

Measured Results

SEO offers you measured results you can use to make data-driven decisions regarding your online marketing. You can measure your website traffic, rankings, bounce rates, click through rates, and much more. With measured results, you can see how your hard work is paying off and where it isn't. This means part of your campaign that are not performing can be adjusted, helping you continue to increase in rankings.

Conclusion

In conclusion to why SEO is so important for a website, it is easy to see that without a SEO strategy in place, you could be losing out on important customers, not reaching your audience, and not improving your online success. If you haven't already, now is a good time to start focusing on your SEO efforts to achieve long term success.