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Why Server Speed & Hosting Quality Are More Important Than Ever for SEO
Search engine optimisation (SEO) has most website owners focusing on keywords, high quality content, and backlinks from high domain authority websites. May overlook a very important part of SEO, your web hosting.
The web hosting you have selected can have a major impact on your website performance, user experience (UX), and your ranking in search results. Page speed, security, uptime, and scalability are all important factors when choosing the right hosting provider.
SEO is an essential part of any successful website. When you optimise your website for SEO, you boost your online visibility, driving organic (non-paid) traffic to your website. When you rank on the first page of Google, you can capture more than ninety percent of the traffic.
SEO is also essential when it comes to building brand credibility and trust. When you constantly appear at the top of search results, users are more likely to view your business as an authority in your industry, making you credible. When users trust your brand, it can increase conversions.
The hosting provider you select has a major impact on your SEO efforts:
When your website loads quickly, it immediately improves user experience, that can result in high engagement and lower bounce rates. Shared hosting, when numerous websites share the same server, can dramatically slow down your website, negatively impacting your SEO efforts, while dedicated hosting provides more resources, along with faster loading times.
Reliability means uptime, this is when your site is accessible to users. The higher your uptime, also ensures search engines can gain access to your site, crawling and indexing it regularly, which positively impacts your SEO. Downtimes can reduce your ranking in search results, as your site is seen as unreliable.
These days, search engines prioritise websites that use HTTPS security. Secure hosting providers provide SSL certifications, intrusion detection, and malware scanning.
You may not realise that where your server is located will impact your site speed, especially when you have uses across the globe, far from the hostings physical location. It's important to ensure your site is hosted close to your target audience location, improving loading times, and reducing latency. Consider using a Content Delivery Network (CDN) to distribute your content throughout the world, speeding up worldwide access.
Scalability in web hosting offers the opportunity for your site to handle increased traffic without compromising website performance. As your site grows, the hosting providers can provide additional resources, ensuring your site remains fast and reliable.
There are a number of hosting providers you need to be aware of, enabling you to make an informed decision on the right match for your website:
Shared hosting is numerous websites all sharing a single server. While affordable and easy to set it up, it does have limitations that can negatively impact your SEO:
This type of hosting balances shared and dedicated hosting, providing dedicated resources in a shared environment. This can have a positive impact on your SEO:
This is having an entire server exclusively for your website. While this may appear expensive, it provides the highest level of performance and control:
Cloud hosting is a network of servers distributing resources, offering scalability and flexibility:
If you have chosen shared web hosting and have noticed your website is not performing as it should, it could be a problem with your web hosting. Choosing the right web hosting is essential to your SEO success. If you need further assistance, don't hesitate to contact the expert SEO team at Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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