Why Single-Page Apps Need Special SEO Attention

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Why Single-Page Apps Need Special SEO Attention

Single-page websites have grown in popularity. They are easy to scroll and navigate, along with being interactive in design. At the same time, single-page apps (SPAs) can provide search engine optimisation (SEO) challenges.

While these apps are easy to install, offering a seamless user experience, but they require special SEO attention. 

Understanding Single-Page Apps

Single-page apps are interactive websites that combine everything into one by modifying the current page, rather than loading a new page for each service. This makes it easier for users to find the information they need on a single page, improving user experience (UX).

They provide easy access to an entire website on one page without the need to load a new page, helping users navigate quickly through the website. It is a mobile-friendly option with a responsive design, working seamlessly across multiple devices.

At the same time, they can take some time to load, as many are mainly programmed in JavaScript. The biggest downside of single-page apps is that they are difficult to monitor and track performance, as you have no idea what content is performing well.

Why Single-Page Apps Need Special SEO Attention
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Single-Page Apps and SEO

Single-page apps are considered non-SEO friendly, but the problem mostly lies with the JavaScript infrastructure. Googles crawlers crawl websites with HTML/CSS backends. In addition to this, search engines rank website pages, not an entire website. Due to the fact all your web content is on one page, pages need to be written with great care, making use of the relevant keywords.

Page content on single-page apps lack internal links, which search engines use to rank pages and keywords. Search engines see it as an individual page of content, reducing its changes of being ranked for different keywords.

Single-Page App SEO Best Practices

Single-page apps require special SEO attention that differs from the SEO processes and techniques used on other websites. 

High Quality Content

Before your single-page app can be ranked, you need to ensure you have the highest quality content. Great content requires expertise and thorough research. High quality content requires:

Conclusion

Single-page apps have grown in popularity, they are unique in design and interactive, yet they face certain SEO challenges. With the right SEO strategy in place, following SEO best practices, your SPA can rank as well as any other traditional website. If you need help with your single-page app SEO, Genie Crawl is standing by to assist. Contact us now for a free audit and proposal.

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