Why Small Businesses Should Invest in PPC Advertising

Bidding takes place behind the scenes with an auction that takes milliseconds to complete. In fact, chances are your audience doesn't even know an auction is being held when they type in their search query. Bid amount does play a role, as does the quality and relevance of your adverts. The algorithms award engaging and thoughtful advert copy and content.

The great thing about PPC advertising is you only pay when an interested visitor clicks on your advert and is directed to your landing page. This increases the chances of you converting the visitor to a quality lead.

PPC Advertising Benefits for Small Businesses

A major benefit to PPC advertising for small businesses is that you retain control throughout the process. You decide where, how, and where your adverts appear at all times. In addition to this, additional benefits include:

• Budget control – you only pay when users click on your advert. You set a daily maximum budget and retain control over the overall cost of your campaign 
• Targeted reach – your adverts are shown to those actively searching or expressing interest in your business. You can divide customers into advert sects, based on their audience parameters, ensuring your adverts engage and convert effectively
• Measurable results – you have valuable insights at your fingertips including impressions, clicks, and conversions, which aid in future marketing and budgets
• Flexibility – you can become competitive quickly with the right advert and copy. You can make adjustments as needed to ensure your campaign continues to perform at optimum.

Effective PPC Campaign Strategies for Small Businesses

There are some important factors to focus on to ensure your PPC campaign is a success, this includes:

• Keyword research – an important step to ensure you reach your targeted audience effectively
• Compelling advert – ensure your advert copy and design is compelling and engaging
• Landing pages – optimise your landing pages for conversions. Google provides a quality score on landing pages during the bidding process. Ensure your adverts align to the keywords you have chosen, ensuring relevance
• Monitor – you have access to targeted metrics you can use to boost clicks, engagement, and conversions. 

Conclusion

If you are a small business and planning your first PPC campaign, we recommend you start with clear goals and a data driven strategy. Data enables you to ensure your campaign meets your business goals. Are you ready to pursue small business growth? Get in touch with the Genie Crawl team today to find out more.