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Why SSL Certificates Are Critical for Website Security and SEO
SSL certificates provide secure data between the user and the server, boosting website security and protecting sensitive information. When it comes to search engine optimisation (SEO), you may experience improved user trust, reduced bounce rates, and increased ranking in search results.
These certifications improve user experience (UX), giving your website security a boost. They are an essential part of your website security, providing data that is transferred between the user and your server. While you may understand the need to improve your website security, you may not realise how SSL certificates impact SEO.
SSL stands for Secure Sockets Layer. These are digital certificates or security protocols that authentic your websites identify, along with encrypting data that is shared between the server and browser. When you have a SSL certificate in place, your URL will change from HTTP to HTTPS, showing users that your site is secure and safe to use. It enables your site to keep data, including passwords, personal information, and credit card numbers, while preventing unauthorised access.
The main purpose of a SSL certificate is to provide secure communication between the user and your server. Encrypting data stops hackers from tampering or accessing the information exchanged, providing users with confidence when engaging with your website.
SSL certificates are useful for most websites, especially ecommerce stores where the site managers user accounts, payments, and data-sensitive processes. By having a SSL certificate you provide a safe environment for your website visitors, while reducing the risk of cyberattack.
SSL certificates play a very important role in your SEO efforts. Google has considered this a ranking factor for the past ten years. Websites with SSL certificates are given preference and higher rankings that websites without the certification. Google awards websites that provide users with a safe browsing experience.
With your SSL certificate in place, you can reduce bounce rates, enhance user trust, and boost website engagement. All of which impacts your ranking in search engine results pages (SERPs).
SSL certificates are important for more than simply encrypting data, they are also used as an effective authentication tool, confirming your website's identity. This verification process helps to improve user trust and confidence, enabling users to have peace of mind that they are interacting with a legitimate website. When a user sees HTTPS in front of your URL, they are more likely to trust your site, sharing personal information, even completing transactions.
SSL certificates are an effective way to ensure you comply with regulations, such as Generate Data Protection Regulation (GDPR) and Payment Card Industry Data Security Standard (PCI DSS). Both of these require websites to secure data with encryptions. Having this certificate in place, helps to avoid legal issues and penalties.
If your business operates throughout the world or in numerous regions, maybe you handle a lot of sensitive information about your customers, then SSL certification is often mandatory.
We live in a digital world where SSL certification isn't options, it's essential. At Genie Crawl, we understand how important it is to have a reliable SSL certificate, ensuring your website remains secure and safe for use, helping you protect your users sensitive data, boosting your SEO efforts, and more. Give us a call now to see how you can secure your website and boost website visibility without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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