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Why Updating Your Website Regularly Improves Search Rankings
In today's connected world, your website is your shop window, the first impression the majority of your customers have on your business. Unfortunately, your website doesn't stay trendy forever and an outdated website can negatively impact your users experience, while dropping your ranking in search results, making you less visible.
Even with the most well-designed website, if you aren't updating regularly, it can become outdated fast, losing effectiveness. With regular website updates, you can:
By regularly updating your website, you make it user-friendly. With advancements in technology, user experiences are increasing, and an outdated website will struggle to meet this. When you update your website, it should include modern design, navigation improvements, along with being mobile-friendly.
By updating your website, you improve your search engine optimisation (SEO) success. Search engines love freshness and relevance. This means that outdated content is seen as low quality content, making it hard to rank effectively.
You can start right now by updating your website with fresh content including articles, blog posts, or product updates. The more new content you publish on your website, the more reasons search engines have to index your website. This helps increase your ranking, ensuring your remain visible to your target audience.
Remember, your website is often the first contact a potential client has with your business. If your website is outdated, it can give them a negative impression. With regular website updates, you show your business is updated, committed, and active, this helps you gain a competitive edge.
When your website is outdated, you increase security risks. Website security is essential, not only to protecting your website and business, but protecting your website visitors. Website security also has a direct impact on your search rankings.
With regular website updates, you can ensure you have security measures in place that align with Googles algorithm, and meets the expectations of your website visitors, building trust and credibility.
When you provide updated, fresh, and engaging content, you welcome more visitors to your website. With high quality content, you can engage your website visitors, encouraging them to stay on your site for longer, reducing your bounce rate and increasing dwell time, both of which impact your search ranking.
In today's connected world, businesses want to ensure that they update their website regularly, aligning with evolving algorithms, SEO best practices, and user expectations. Maintaining a website is time consuming and can be overwhelming. The good news is Genie Crawl has you covered. Contact us today for a free, no obligation quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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