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Why Webinars Are a Goldmine for Lead Generation
You may see webinars as an outdated tactic. Today's digital landscape is overflowing with short TikTok clips and Facebook and Instagram Reels. You probably think people don't have sixty minutes to sit through a presentation. Surprisingly, webinars are still very sought after, especially when the content is hyper targeted and specific.
Yes attention spans are shortening, but people will happily focus for sixty minutes when they are interested in the topic being discussed. There is a difference between mindlessly scrolling through social media or being engrossed in a webinar that resonates with them, making time less of a factor.
In today's digital world, webinars are not old fashioned or antiquated, they are a way to engage with your audience, improving your lead generation tactics.
When it comes to webinars, it's not about volume, it's about concentration. Your aim isn't to fill every virtual seat, it is about attracting the right attendees. This involves creating a persona for your webinar, identifying those you are most likely to engage with.
It is important to be specific, ensuring your webinar is a goldmine for lead generation.
If you are looking for a win-win situation, you can partner with another brand and host the webinar together. This enables both brands to showcase their expertise, drawing from each others audience pool. You can also share the costs to promote and host the event.
Partner webinars offer:
While the size of your email list is important, it does not measure success. One company may have a huge email list, drawing thousands of attendees to a webinar. At the same time, you may have a modest list, attracting one hundred or more to your webinar. It's not about list size, it's about engagement.
Your focus should be to drive targeted traffic.
While a webinar is a great lead generation opportunity, the real game starts once the webinar is over. Your webinar should attract the right people and then follow-up.
Webinars often mix marketing and sales. If your sales team is proactive, they can tell the difference between a long term customers and a once off attendee. After the webinar you should reach out to attendees, striking up a conversation on how you can assist them.
For those that didn't attend the webinar, you can create an email that provides them with some information on the webinar, a chance to watch a recording, or provide an abbreviated alternative.
Using a simple hook can make the difference in turning attendees into customers.
Before you see webinars as outdated, try give them a go. Webinars are goldmines when it comes to lead generation when executed well. A single webinar can also be repurposed into short form videos and written content. Remember, turning a lead into a customer is a well-planned strategy before, during, and after the webinar. Contact Genie Crawl today to find out more.
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