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Why Website Speed, Usability & Mobile Optimisation Are Still Non-negotiable
Today's digital world is fast paced with users expecting instant results with a seamless user experience and easy navigation. There are still many businesses that underestimate the power of website performance.
Speed, usability, and mobile optimisation are not “nice to have,” they are non-negotiable in today's digital world, essential to attracting website visitors, keeping them engaged, and converting them into loyal customers.
Your website speed is the first opportunity you have to impress your website visitors, or potentially lose them for good. Fifty three percent of mobile users will abandon a website that takes longer than three seconds to load. This could be a large portion of your audience vanishing before they see what your business has to offer.
In today's fast-paced world, a slow website signals poor quality, mistrust, and a lack of professionalism. Users will assume if your site is sluggish, so will your service. It's also important to bear in mind that Google takes page speed into consideration when ranking websites. A slow loading time can lower your ranking in search results, reducing your online visibility and organic traffic.
In order to ensure your website is fast, we recommend focusing on optimising your images, using browser caching, and investing in a reliable hosting provider, to name a few. Small improvements can make a major difference.
With a fast website, you improve user engagement, ranking in search results, and online performance.
While your website speed improves getting users to your website, you need to keep them engaged, this is where usability comes in. If your website is cluttered, confusing, and difficult to navigate, you will frustrate your website visitors, driving them away and increasing your bounce rates.
Usability is how easily your website visitors can navigate your website, finding the information they need and completing actions. Good usability is intuitive with visitors not having to think where to click next.
To improve usability you need simple site architecture with a logical flow, and clear call to actions (CTAs). You can also add accessibility features ensuring you reach your audience with ease, including those with disabilities with text contrasting, alt tags for images and keyboard navigation.
A usable website builds trust, with your audience perceiving your brand as reliable. A great website design is not only how great your site looks, but how well it works for your audience.
Did you know that more than sixty percent of all website traffic now comes from mobile devices? This number is growing at an exponential rate, which is why having a mobile-friendly website is non-negotiable.
Mobile optimised websites adjust to the devices layout, fitting seamlessly to all screen sizes. This design includes easy to tap buttons, simple navigation menus, and legible text without having to zoom in and scroll.
At the same time, since 2019, Google has implemented Mobile-First Indexing. This means the search engine giant evaluates the mobile version of your website first, before the desktop version to determine your sites ranking in search results. If your site isn't mobile-friendly, you may find your search visibility suffers.
We recommend testing your website regularly on various mobile devices and browsers, ensuring to provides a smooth user experience.
Speed, usability, and mobile optimisation are non-negotiable in today’s digital world, working together to create a seamless user experience. These three important elements help to keep your website visitors engaged, helping to improve conversions, while boosting your online reputation.
The online world has become fiercely competitive and users attention spans are shortening. When you invest in website performance, you meet user expectations, building trust.
A slow website with poor navigation that is not mobile-optimised is going to drive website traffic away, increasing your bounce rate and reducing your visibility in search results.
Website speed, usability and mobile optimisation is non-negotiable in today’s fast-paced digital world. When you speed up your site, offer seamless navigation, and a responsive web design, you can attract your audience, keep them engaged on your site for longer, and improve conversions. Do you need help optimising your website for success in today's digital world? Genie Crawl is here to help. Contact us now for a free, no obligation quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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