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Why Your Online Shop Needs a Dedicated eCommerce SEO Specialist
Running a successful online shop is more than listing products and waiting for buyers to make purchases. With competition becoming more fierce and customer expectations becoming more sophisticated, businesses need more than basic optimisation to get noticed. This is why a dedicated eCommerce SEO specialists is essential. They have a deep understanding of shopper psychology, technical performance, and complex site architecture, all of which can directly impact your sales success.
While traditional SEO focuses on optimising informational pages, such as landing pages and blogs, eCommerce SEO is more complex. It involves product pages, category pages, filters, schema markup, and seamless navigation, along with indexation management, and crawl budget considerations.
Dedicated eCommerce SEO specialists will:
Your product pages are the centre of your store and need to be designed to rank and convert. An eCommerce SEO specialist understands how to balance this by:
The goal of any online shop isn't visibility, it's sales. A dedicated eCommerce SEO specialist is able to track performance based on KPIs, including organic transactions, average order values, revenue per landing page, conversion rates from organic channels, along with funnel drop-off points.
They focus on commercial intent keywords, improving your product page content, while ensuring a seamless checkout experience, that improves user experience, helping you turn your organic visitors into buyers.
Search behaviour on eCommerce sites is different from standard queries, buyers tend to use long-tail product-specific searches, branded vs non-branded comparisons, along with feature-driven keywords. Ecommerce SEO specialists are able to identify these patterns, building a strong keyword strategy, targeting all stages of your buyers journey. They know algorithms and any changes that will impact your product listings.
The smallest technical issue on your eCommerce site can cost you valuable revenue. Dedicated eCommerce SEO specialists are able to fix slow loading product pages, mobile usability issues, along with poor Core Web Vital scores. They can fix broken links, while ensuring you provide an easy and hassle-free checkout experience.
Whether your online store is Shopify, WooCommerce, Magento, or Big Commerce, they all have their own quirks, that specialists how how to optimise. They know what platforms have technical pitfalls or limited meta control. They can streamline integrations, such as merchant feeds, review platforms, inventory systems, and tracking, ensuring your SEO strategy supports your business growth and success.
Today's online marketplace is saturated and a generalist approach to SEO is not enough for online stores. A dedicated eCommerce SEO specialist have deep expertise, strategic optimisation, and a direct impact on your sales performance. Contact Genie Crawl today and let us help your product rank, your website convert, and your business compete effectively.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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