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Why Your Product Pages Aren’t Ranking
Have you created a beautiful ecommerce store, filled with product pages offering the products you provide, yet they are not appearing in search results? Some small mistakes can make your store invisible to search engines. The good news is that these issues can be fixed. At Genie Crawl, we have created this blog, explaining the most common issues with product pages SEO and how to resolve them. Let's get right to it.
Copying manufacturer descriptions and using short text can negatively impact your product page performance, as they are seen as duplicate pages or thin content.
To fix the issue, ensuring your product descriptions are written by your team and are 100% unique, focusing on between three to five hundred words. Focus your content on the benefits and features of the product, breaking them into short paragraphs or bullet points.
Titles that don't provide key information or are too long, make it difficult for search engines to understand the page. When your meta descriptions are missing or generic, they reduce click through rates.
To fix this issue, we recommend keeping your titles to less than sixty characters, while including the brand, product name, and product attributes. At the same time, your meta descriptions should be less than one hundred an d sixty characters, including a strong call to action (CTA).
Product pages that are missing headings or don't have clear headings, make it harder to be scanned by users and search engines. Using H1 tags and not using H2 or H3 tags makes the page feel like it's lacking.
To fix this issue, the Genie Crawl team recommends using H1 tags for product name, H2 tags for important sections, such as specifications, features, reviews, and FAQs, helping search engines understand your page structure and improving user experience.
Long URLs that include random symbols or numbers, not only confuse users, but search engines as well. If you have multiple pages for one product without the right tags, it can also cause duplicate content issues.
To fix this problem, our team recommend, using descriptive URLs and should your product have a number of variations, choose one main page and add canonical tags to point to it.
Schema markup, also known as structured data, has become essential to ecommerce SEO. Google may not display your product details in search results without it, not to mention you could be losing out on appearing in rich snippets as a result.
You can fix this issue by adding product schema to include name, description, price, brand, reviews, and availability, along with FAQ schema if you have a questions section. This tells search engines what your page is about.
Large images and uncompressed scripts can slow down your product pages. When your pages take to long to load, they reduce conversions and increase bounce rates. Remember, Google uses page speed as a ranking factor.
We recommend compressing your images using JPEG or WebP. Implement lazy loading to below the fold images, removing unnecessary scripts. It's also important to ensure that every image has alt text that clearly describes the image to improve accessibility.
If your product pages doesn't have any customer reviews or a FAQ section, your pages appear empty and chances are they will not rank well.
To fix this problem, you should encourage happy customers to leave a review on your product pages. Reviews add fresh content while building trust. We also recommend adding a short FAQ section, answering the most common questions related to the product.
When your product pages are properly optimised, they can improve in ranking. A few small improvements can make a big difference to your online visibility. If you are struggling to get your product pages to rank, give the Genie Crawl team today and let us help you sell more products.
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