Will SEO Exist in 10 Years?
Search engine optimisation (SEO) is a valuable marketing tool that businesses use to boost their brand visibility on the internet. With constantly evolving algorithms and the introduction of artificial intelligence (AI), you may be wondering will SEO exist in 10 years?
While SEO will still be around ten years from now, there will be major transformations to the industry. Some of the transformations may include:
It is expected that in the next ten years, users may prefer searching in specific apps, including social media apps for information that is tailored to their unique requirements. As a result, companies are going to have to focus on SEO in social media as well, ensuring that they reach their target audience and drive them to their website.
Mobile searches are going to grow exponentially, resulting in the need for more mobile web pages. In the very near future, AMPs (Accelerated Mobile Pages) will be valuable for new advertising and blog posts. AMPs are added to Google that puts them together with the rest of the web pages you see in results. Mobile sites are already taking over desktop sites, minimizing desktop sites SEO success.
There are approximately 1.5 billion smart phones purchased each year. As you can see the demand for mobile search and mobile pages is increasing at an exponential rate.
it is expected that in ten years time, SEO will be commonplace when it comes to marketing techniques. It will no longer be a speciality service, but rather a common service that everyone expects. Publishing high quality and relevant content, using videos and images, will be the marketing of the future.
With the introduction of Penguin by Google in 2012, SEO specialists have used guest blogging to build relations. This sometimes results in low quality content that is not appropriate for placement. As the algorithms evolve and update, guest blogging could become a thing of the past, removed from the web, leaving experts having to find new ways to build back links from authoritative websites.
There has already been so much hype about artificial intelligence (AI) and how it relates to SEO. AI helps Google process billions of searches through their AI powered algorithms. Google introduced RankBrain in 2015. This algorithms helps with hard queries and how they relate to other topics. RankBrain has proven highly effective for understanding human behaviour.
MySpace was introduced in 2004 and quickly took off, resulting in the birth of social media as we know it today. Social media plays an important role in today's SEO strategy, though it could just become another marketing effort in the future. Social media advertising has sky-rocketed in demand, becoming intrusive to the entertainment value of social media. As a result, you may see less people using social media, as it will become mostly advert driven.
Will SEO exist in 10 years? The answer is yes, though it may not be what it is today. SEO, along with technology in general, is constantly evolving. At the same time, so is user behaviour and habits, along with search engines. With everything changing, SEO continues to adapt to the changes. While it will not be the same in terms of your SEO strategy, SEO is definitely here to stay.
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