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YouTube SEO for Service-Based Businesses
Have you noticed YouTube videos showing for certain searches online? Did you know Google owns YouTube, which is why when you optimise your video content for SEO, you can rank on the first page of Google search engine results pages (SERPs).
Let's admit is, every business wants to be on the first page of Google SERPs, yet many businesses are still not aware that your YouTube videos can get you that first page ranking. The competition is low, as is the effort, as long as you use the right targeted keywords, providing a relevant video.
There are five simple YouTube SEO practices you can implement right now:
YouTube tags are a valuable way to optimise your videos, helping viewers understand them. But they do more than inform viewers about the video content, they allow YouTube to understand the context of your content, associating it with similar videos.
Choose your tags with care. Tags should be relevant, rather than using a tag you think will get you more views. Start your tag with your targeted keywords with questions, such as “How can I,” answering a specific topic.
It is important to ensure your YouTube video descriptions remain within the one thousand character limit. While you can have longer descriptions, YouTube only displays the first two to three lines, before a viewer has to click on the “show more” button. Try and add your important information within the character count, including links, and call to actions.
Before you upload your video to YouTube, you should add your targeted keyword in your video file name.
Subtitles and closed captions on videos is an important part of YouTube SEO. This can be done by uploading a support text file, such as a SRT tile. This helps viewers understand what you are saying, but also helps to ensure your keywords are noticed.
Every video you publish on YouTube should have a custom thumbnail to boost engagement and capture your audiences attention. Thee are visuals that appear next to your title. Design a compelling thumbnail that stands out.
Video SEO is a powerful strategy that can help your service-based business rank on the first page of Google SERPs. Google has increased its use of video results for specific search terms, making it more important than ever to optimise your video content. If you are new to video marketing, it's important to ensure your videos are created and optimised to the highest standards. Contact Genie Crawl today for assistance.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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