Best AI Tools for SEO (Tested & Reviewed)

It is important to note that Surfer SEO does not do the work for you, it makes recommendations on what your content needs. This AI tool provides real-time scoring as you create content with NLP keyword suggestions, while the Grow Flow feature suggests which of your existing pages you need to optimise. It saves dozens of hours. 

Pros:

• Strong NLP-driven content suggestions
• Real time optimisation as you write
• Integrates with WordPress and Google Docs

Cons:

• No free plan, you pay from the first day
• If you over-optimise it tends to create robotic content
• Pricing can scale quickly if you are managing a number of websites

SEMRush

SEMRush is our best all-in-one AI SEO software solution offering powerful tools for AI search, SEO and competitor analysis. SEMRush does offer a seven day free trial and then you can expect to pay $139 per month on the Pro Plan. We use this tool for keyword research, site audits, position ranking, AI visibility, and competitor backlink analysis.

What we like is that it offers a dashboard, providing weekly prioritised recommendations based on your websites real-time data. It offers actionable tasks based on current rankings, competitors, and technical health. We found it saves us time, as it provides issues that we would have had to search for through manual analysis.

This AI tool for SEO tracks your brand presence across ChatGPT, Perplexity, Google AI mode, Gemini, and other LLM platforms. 

Pros:

• Comprehensive AI Tool for SEO
• Saves time with prioritisation
• Tracks visibility across major LLM platforms

Cons:

• Can be expensive
• The volume of data often overwhelms beginners
• AI generated content suggestions tend to feel generic

Writesonic

We have been using Writesonic for some time and found it as the best AI tool for SEO when it comes to scaling content production. This tool offers a free plan with limited credits, or a lite plan that starts from $39 per month. It is excellent for initial content drafts, grounded by keyword data. The drafts all require editing, you cannot expect AI to replace human creativity and judgement.

What we like about this tool is that it can track brand mentions across LLM platforms, showing you what topics your brand is being cited for and which ones you are losing out on. 

Pros:

• GEO tracking
• Good value for money with free plans being among some of the best
• Supports over twenty five languages for international SEO campaigns

Cons:

• Numerous features that takes time to master
• Free plan is limited
• AI drafts need significant editing prior to publications

Conclusion

This is just the tip of the iceberg when it comes to the best AI tools for SEO. These are our top three that we have tested and reviewed, having used them on our own website and our clients websites. Do you need help selecting the right AI tools for SEO? Do you need help maintaining visibility in today's AI-driven landscape? Contact Genie Crawl today to find out more.