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Blogging for Business: Does It Still Work?
Every now and then the question arises “is blogging for business dead or does it still work”? Many people assume that blogging isn't as important anymore with the introduction of social media and video platforms. Blogging isn't only alive and well, it's one of the most reliable ways to improve your online visibility. It has evolved over the years into a long-term strategy in modern SEO.
Blogging for business provides some very clear statistics, showing that businesses that blog, generate close to seventy percent more leads than businesses that do not blog. At the same time, it costs just over sixty percent less than paid advertising, providing long-term growth and returns over time.
In addition to this, a well-written blog can keep attracting visitors for months, years, or more, but a Facebook post only lasts on average five hours, and a tweet may last as little as eighteen minutes.
Digital marketing trends are constantly evolving, yet blogging continues to deliver results.
Blogging is very powerful in building trust with your audience and search engines. When someone finds your blog when looking for answers to their query, you are helping them. This helps to drive a visitor to convert, turning them into loyal customers.
Did you know that more than eighty percent of consumers trust advice they found in blog posts? At the same time, a B2B buyer will consume up to five pieces of content before they make contact with a supplier. Your business blog does the heavy lifting, working for you twenty four hours a day. When you blog consistently, you become a trusted authority in your industry.
Every blog you create can be turned into content for your wider marketing strategy. Blogs can be re-purposed for numerous channels, taking advantage of the hard work you have already completed. This helps you reach your entire audience, as people all consume content differently. While some prefer reading, others prefer watching, or listening. When you turn your blog content into multiple formats, you reach your audience aligning with their preferences.
Blogging was originally an online journal, but it has become a reliable driver of website traffic and brand credibility. It is a cost effective and reliable growth strategy, providing good returns, building trust, while fuelling your wider SEO efforts. Are you using blogs to your advantage? If not, contact Genie Crawl now and let us show you how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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