Building an SEO Strategy for Highly Regulated Industries

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Building an SEO Strategy for Highly Regulated Industries

Search Engine Optimisation (SEO) in highly regulated industries, such as finance, law, insurance, pharmaceuticals, and healthcare is challenging. With the right approach, your strategy can improve growth, while remaining compliant.

SEO in Regulated Industries

There is no room for error when it comes to building a SEO strategy for highly regulated industries, therefore you must:

  • Follow all relevant regulations
  • Ensure you have a technically strong website 
  • Build trust with honest, accurate, and relevant content 

Who are the Regulators?

In UK regulated industries, it's important to know and understand the key regulators when building a SEO strategy, ensuring the strategy is not only compliant, but effective. The main regulatory bodies include:

  • Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) – oversee insurance and financial businesses. Content must be clear and honest, while ensuring every step is taken to protect user data
  • Legal Services Board and Solicitors Regulation Authority (SRA) – regulate legal professionals, enforcing advertising standards, prohibiting exaggerated or misleading claims
  • Financial Reporting Council (FRC) – sets standard for auditing and financial reporting, requiring transparency and accuracy in SEO content 
  • Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) – enforce advertising codes across numerous industries, ensuring content is honest
Building an SEO Strategy for Highly Regulated Industries
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Building an SEO Strategy for Highly Regulated Industries

Over the years, here at Genie Crawl, we have found that building an SEO strategy for highly regulated industries requires the latest research, along with best practices, including:

Conclusion

Building an SEO strategy for highly regulated industries is challenging, and yet rewarding. Once you understand the rules, focusing on quality and trust, you can achieve online results. If you are looking for a digital marketing agency that understands the importance of compliance, while providing a tailored SEO strategy, our team is ready to help. Contact us today and receive a free evaluation and quote.

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