How Strategic Link Building Increased Domain Authority and Rankings for a Real Estate Website

In the real estate industry, success is determined by the number of sales you make. This, in turn, is determined by the number of buyers you attract to your website, along with how many are genuine leads and sales. The real estate industry is highly competitive and it's difficult to get to the top of search results, attracting the attention of potential buyers, and driving organic traffic. Our client is a promising real estate website, listing holiday rentals, yet they struggled to get their website to the top of rankings. This was a major issue, as they didn't have enough organic traffic to generate enough leads and increase sales.

Our first step was to have a consultation, where we could discuss the clients concerns and goals, helping us understand their challenges. We created a customised link building strategy that was focused on increasing domain authority and rankings, boosting organic traffic to their website. The strategy was designed to drive high-quality links from high domain authority website. This involved creating high quality, relevant, and valuable content, that encouraged high domain authority sites to want to link back to it.  We were given a monthly budget to work to, which we dedicated to a strategic link building campaign.

Our strategic link building strategy included a complex link building campaign, regularly monitoring its success, adjusting it in real time to ensure the best results. We also conducted predictive analysis, helping us ensure the content created aligned with user intent. We conducted thorough competitor backlink analysis, identifying gaps, along with identifying broken links, offering high quality and relevant content in return, all with excellent results. All content was 100% original and unique, creating click-worthy content that resonated with their audience, driving organic traffic to their website, boosting their lead generation. This involved publishing content on multiple channels, attracting attention and engagement.

Over the past year, our real estate client has experienced a major surge in organic traffic, with their organic traffic increasing by close to 150%. This is a result of improved rankings and authority, achieved through a strategic link building campaign, created by our team of experts at Genie Crawl. This increase in organic traffic has resulted in more qualified leads, increasing sales. The client has chosen to continue working with us on their link building strategy, along with their SEO strategy. This case study clearly presents how a strategic link building campaign can increase domain authority and rankings for real estate  websites.