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Our client, a prominent travel agency based in the UK, provides bespoke holidays and tours to destinations around the world, including flight bookings, all inclusive holidays, and group tours. With competitive pricing and superior customer service, with an expert travel team, they were not reaching their audience online. The company partnered with Genie Crawl to implement a mobile SEO strategy to improve search rankings in a competitive market.
The client was concerned that they had SEO carried out before with no improvements. Being very sceptical, they approached our first consultation with hesitation. Chatting to our sales manager, the client soon realised that we knew what to do, along with the fact we were not trying to tie him into a long-term and expensive contract. We agreed, the focus would be on improving the agency's search ranking, boosting visibility, engagement, and generating leads.
Our approach was to create a bespoke mobile SEO strategy for our travel agency client. This involved optimising page speeds, implementing a responsive design, and structuring mobile content. We also implemented a mobile-friendly booking engine that was simple and intuitive to improve conversions. Our strategy also included implementing schema markup to improve rankings, along with optimising for voice search. In order to a travel agency website to rank well, it needs to be technically sound. For this, we used accelerated mobile pages to speed up loading, along with creating a mobile XML Sitemap that was submitted to Google Search Console. We created a Robots.txt file, while ensuring there was no mobile usability issues in Google Search Console. The final step was to implement canonical tags to avoid the risk of duplicate content between desktop and mobile.
Taking into account that mobile SEO is not an overnight success, we were happy to see that our efforts started paying off relatively quickly. Taking a mobile-first indexing approach helped our travel agency client improve their search rankings for key travel keywords. Using a mix of short-tail and long-tail keywords, we were able to improve their ranking, helping them reach their target audience and drive them to their website. With more travellers searching on the go, implementing mobile SEO was imperative to helping our clients reach their audience through improved search rankings.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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