Fixing SEO Issues on a WordPress Site Led to Better Rankings and Sales

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Summary

We were approached by Miss Taylor who had a nutrition website. The website had been built using Wordpress, yet even though she had created web pages for each product and service she provided, she wasn't improving in ranking and her sales were lacking. As a healthcare provider with extensive experience, and a full range of nutritional advice, support, and products, she provides a necessary service within her niche with a professional and personalised service.

The Brief

Miss Taylor was disappointed by the time she approached us, facing numerous challenges when it came to SEO. The main issues were a lack in organic traffic with minimal engagement on her key web pages. She also had limited conversions in the form of phone calls, online contact form submission, or product requests. We conducted a thorough evaluation, identifying her site performance metrics needed major improvements in terms of search engine ranking, organic reach, and engagement.

Our Approach

In order to address the SEO challenges of this Wordpress site, we focused on a number of areas including content optimisation, technical SEO, and local SEO. We created an effective link building strategy to acquire high quality links from authoritative sites, this included local citations. We also focused on improving user engagement and experience by improving page loading times, optimising page structure, and ensuring schema markup was implemented. We also introduced clear and engaging calls to action on high traffic pages to boost conversions. This was a tailored strategy, aligning with our clients goals, while ensuring SEO best practices were met at all times.

The Result

We have seen significant improvements across various key metrics with our customised SEO strategy. Once we fixed the SEO issues on this Wordpress site, we saw an increase in keyword ranking positions by 180% across local and niche keywords, along with an increase in organic traffic and clicks, showing an improvement in visibility and user interest. Engagement metrics improved by close to 150% with visitors spending more time engaging with the content, while the bounce rate dropped by 5%. At the same time, Miss Taylor, has advised that her conversion rates have increased both online and offline. She has a 15% increase in online form submission, and staggering increase in calls by just over 200%, showing the power of an effective SEO strategy.

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