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Google Ads Quality Score Explained for Beginners
Google Ads quality score is how Google measures the relevance and quality of your adverts, keywords, and landing pages. The tool estimates the quality and relevance of your advert on a scale from one to ten. This impacts your advert position, along with the cost per click (CPC). The higher your score, the less you pay, while ranking higher on the page.
Google Ads quality score helps you identify room for improvement within your campaign, enhancing user experience and conversions. It doesn't influence your campaign at auction, but ensures you have a better position at lower price.
The Google Ads quality score is a diagnostic tool, helping to identify the relevance and quality of your keywords, advert, and landing pages when compared to other advertisers. It is important to your campaigns success, reducing your cost per click, while ensuring your advert receives a better position in search results.
It is important as it helps you identify areas for improvement, guiding your advert optimisation effectively.
Google doesn't public the mathematical formula it uses for its Google Ads quality score. What we do know is there are three main elements to the score:
There are a number of ways you can improve your Google Ads Quality Score:
Improving your advert relevance is important when improving your quality score. Your advert should be directly related to the search query. We also recommend using negative keywords and align the ad group with relevant keywords, ensuring you have enough negative keywords in your group.
The Click Through Rate (CTR) is also important when it comes to improving your Google Ads quality score. When your CTR is improved, it improves your overall campaign performance. Advert relevance plays a role here, as your advert is relevant to your audiences query.
We recommend adding negative keywords, improving your headline, and advert placement on the page. Ensure you have a clear and strong call to action with compelling ad copy, encouraging clicks.
Landing page experience is important as it is directly linked to the relevance of your ad and the keywords you have selected. Ensure your landing pages are fast loading and align with the users query. We recommend placing your keyword in your H1, H2, and image alt tags, along with your first paragraph.
Choose specific keywords that are not highly competitive, allowing for a lower bid price and a higher conversion rate. This requires ongoing refining and reviewing. If you find your keyword selection is not benefiting your campaign, remove them immediately.
Organise your advert campaigns into small ad groups with each group of keywords being closely related with a matching advert.
You will need to constantly test your adverts, running A/B tests on adverts, headlines, and call to actions, ensuring you get the best return. Ensure you also track conversions, not simply the clicks.
Your Google Ads quality score is imperative to your digital advertising success. When you improve your score, you improve your advert performance, lowering your cost per click, while improving your revenue. Call Genie Crawl today if you need help improving your Google Ads Quality Score.
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