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Hospitality SEO Tips: Rank Your Restaurant or Hotel
Do you have a beautiful restaurant or hotel, but your potential guests are filling up beds at your competitors instead? This is probably because they cannot find you online. Remember, more than 80% of people searching for a restaurant or hotel search online, with 72% of mobile searches resulting in a booking within 48 hours.
Guests are now starting their journeys by searching online and if your establishment isn't visible, you can't capture these potential guests. At the same time, hospitality SEO is more than visibility, it's about ranking organically to drive direct bookings, putting the revenue directly into your cash flow, rather than relying on third-party booking platforms.
With strong organic visibility, you build trust. When potential guests see you ranking naturally on Google and other search engines, they immediately perceive your establishment as credible.
At Genie Crawl, we recommend the following hospitality SEO tips that you can start implementing today to rank your restaurant or hotel:
Your Google Business Profile is often the very first impression a potential guest will have of your restaurant or hotel. When it appears in local search results and Google Maps, it makes it easier for potential guests to find you. This process involves:
Broad keywords are difficult to rank for. We recommend focusing on location-specific keywords that capture your high intent audience, such as “best restaurant in Canary Wharf,” “family-friendly hotel in Birmingham,” or “luxury boutique hotel in Plymouth,” for example.
With your location-specific keywords in hand, you can now create dedicated landing pages for each location you service. If your restaurant or hotel is located near countless attractions or neighbourhoods, build content that aligns to each area or attraction.
Travellers don't only search for accommodation, they look for experiences, activities, and attractions in your location. When you create high quality destination content, you capture your audience early in their researching journey. When creating content, focus on:
Remember to link the destination pages you create to your booking pages.
You may have the most professional website, but that doesn't mean anything if you don't have a strong technical SEO foundation. Technical SEO is what helps your other optimisation efforts to work. Technical SEO focuses on:
Citations are when your business name, address, and phone number (NAP) is mentioned on the internet, strengthening your local SEO. At the same time, backlinks, are hyperlinks from high authority websites relevant to your business that drives traffic to your site. We recommend submitting your restaurant or hotel to:
In conclusion, hospitality SEO isn't nice to have, it's essential to the long-term success of your restaurant or hotel. Genie Crawl is an established and reputable boutique SEO agency, backed by more than 10 years experience in hospitality SEO. Contact our team today for a free evaluation and quote.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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