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How CRO and SEO Work Together to Increase eCommerce Revenue
Driving traffic to your ecommerce store is only half the effort. Many businesses invest in increasing their online visibility, but few actually focus on what happens once a potential customer arrives at their online store. This is where brands are losing significant revenue without realising it.
Any website can rank and attract visitors, but if those visitors don't convert into paying customers, you are losing money. This gap between traffic and revenue is where Conversion Rate Optimisation (CRO) comes into play.
In fact, when you combine SEO and CRO together, you create a powerful growth engine for your ecommerce business. SEO focuses on driving qualified customers to your store, while CRO ensures that they take a meaningful action.
SEO (Search Engine Optimisation) is an ongoing process of improving your websites online visibility in search results, such as Google. The aim is:
SEO focuses on:
SEO is important in ensuring you reach potential customers when they search for the products you sell.
CRO (Conversion Rate Optimisation) on the other hand, is a process of improving your website to increase the number of website visitors that complete your desired action. Desired actions include:
CRO focuses on:
A large number of ecommerce stores focus their efforts on SEO, neglecting CRO, resulting in high traffic with low sales, poor return on investment, along with wasted opportunities from high intent visitors.
The issue isn't the lack of traffic to your store, but the lack of conversion optimisation. Without CRO, your website may fail to build trust, create friction during checkout, have unclear product messages, or simply confuse your potential customers.
CRO and SEO are often treated as separate processes, but they are directly interconnected and when they are combined correctly, they provide:
Search engines reward websites that have strong user experience, such as fast loading pages, mobile responsive designs, seamless site navigation, and content readability.
CRO focus on improving these elements, having a direct impact on your SEO performance. Simplifying navigation helps your visitors find your products with ease, while helping search engines crawl your website effectively.
Bounce rates are the percentage of website visitors that leave your site after only viewing one page. High bounce rates tell search engines your content is not engaging or relevant. An effective CRO strategy helps to improve page relevance, improve site design and usability, while providing clear value.
The longer your visitors stay on your online store and explore more pages and products, it provides search engines with positive signals, helping to improve your visibility in search results.
When ranking websites, search engines take how visitors interact with your store. Important engagement metrics include dwell time, pages per session, click through rates, and interaction with content. CRO helps to improve these metrics by creating compelling content, using visual elements, creating clear and compelling calls to action, while guiding visitors through their purchasing journey.
Your product pages are where SEO and CRO connect the most. SEO ensures your pages are visible for relevant keywords, while CRO ensures that your visitors convert into paying customers. High performing product pages include detailed descriptions, high quality images, customer reviews, clear pricing, delivery information, and clear calls to action. These elements improve content depth and relevance, which are essential ranking factors.
In addition to improving user experience, reducing bounce rates, increasing engagement and optimising product pages, CRO and SEO work together to:
It is important to realise that CRO and SEO are not separate strategies, the work together to increase ecommerce revenue, ensuring your store is visible to potential customers, while ensuring that your online visitors convert into paying customers. When effectively combined, they create a powerful growth solution to improve traffic quality, and improve conversions. Are you ready to transform your ecommerce store into a powerful revenue machine? Contact Genie Crawl now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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