How Google’s MUM Algorithm is Transforming Search Results

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How Google’s MUM Algorithm is Transforming Search Results

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How Google’s MUM Algorithm is Transforming Search Results

Google's Multi task Unified Model (MUM) algorithm is transforming search, offering contextual and multimodal search results. MUM is an AI-driven update that enables Google to understand complex queries, providing answers from multiple sources, while interpreting the information across various formats including text, videos, and images.

Understanding Google's MUM Algorithm

Google's MUM is an  AI-powered algorithm that is designed to improve comprehension for search engines:

  • Understand complex queries – MUM is able to process and relate to multiple aspects of a given search query to provide accurate and relevant results
  • Multimodal search – MUM is able3 to analyse information across various formats, including videos, audio, text, and images
  • Translate – MUM is able to source and translate information from various languages, improving the scope of search results
  • Contextual understanding – MUM helps Google interpret search intent accurately, ensuring searches are efficient.
How Google’s MUM Algorithm is Transforming Search Results
GET YOUR FREE ONLINE QUOTE

Google's MUM Enhancing Search Experiences

Google's MUM has made some major improvements to search, helping to make it user-friendly and insightful by providing:

Adapting Your SEO Efforts for MUM

Google's MUM is transforming search results, which means businesses need to adapt their SEO strategies accordingly:

Google's MUM is one thousand times more powerful than BERT, and is able to process information across different languages and formats. 

Conclusion

Google's MUM algorithm is transforming search results, as it's more intelligent and contextual. Adapting to this algorithm involves creating high quality and comprehensive content, answering user queries using a variety of formats. When optimising for MUM, you have the ability to maintain a strong online visibility, while staying competitive. Do you need assistance with your SEO strategy? Do you need help with optimising your content for MUM? Genie Crawl is standing by right now to assist. Get in touch with us today to find out more.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.