How to Choose and Find the Best Keywords for Your Website

The four types of search intent:

1. Informational – the user is looking for information, such as “how to”
2. Commercial – the user is comparing their options, such as “top,” or “best”
3. Transactional – the user is ready to take the desired action, such as making a purchase or completing an online form
4. Navigational – the user is looking for a specific page or brand

How to Find and Choose the Keywords Your Audience Are Searching For

We recommend using the terms your audience use when searching for your help. Collect the phrases you know your audience uses, turning them into keyword lists that you can create your content around. To achieve this, you should:

• Look at the phrases you already have from support tickets, reviews, direct messages, and emails
• View Google Search Console under Performance and Queries, identifying the phrases that gain impressions but not many clicks
• Type a topic into Google, but let Google auto-complete a suggestion, showing you how your audience finish their query
• Take a look at the “People Also Ask” section in search results

Evaluate Keywords

It's important to evaluate the core elements of the keywords, identifying if they deserve your investment in content creation. Some deciding factors include:

• Does the keyword align with your audiences needs and content goals?
• Are your audience researching, comparing, or making a purchase?
• What content is ranking and can you compare?
• Does the keyword align with your content format?

Is the Keyword Valuable?

Finding keywords is the first step, but you need to evaluate the keyword to determine if it is valuable or not. We recommend using a traffic light system, such as:

• Green – matches content intent and aligns with business offerings
• Yellow – moderate search volume or competition
• Red – highly competitive, doesn't match user intent 

Keyword Research Tools

The good news is that there are effective keyword research tools you can use to eliminate any guess work. These keyword research tools can help you identify valuable keywords for your website:

• Google Keyword Planner – discover new keyword ideas
• Google Trends – compare wording choices
• Ahrefs – identify ranking difficulty
• SEMrush – identify competitor keywords and content gaps

Conclusion

Choosing and find the best keywords for your website can improve your online visibility and drive organic traffic to your website. It's important to ensure that your keyword selection matches your audience intent, is easily read and simple for search engines to understand.  Genie Crawl, a boutique UK-based SEO agency, provides more than ten year experience and we know how to find and choose the best keywords for your website. Contact us now for a free, no obligation evaluation and quote.