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How to Make Your Website Mobile-Friendly for Google Rankings
Mobile users today account for over sixty percent of web traffic, along with the fact that Google has introduced Mobile-First Indexing, meaning that your website must be mobile-friendly in order to improve your Google ranking.
Mobile SEO is search engine optimisation strategies where your website is optimised to work across all smart devices. This means your website loads quickly on small touch screens with larger buttons for easy clicking and navigation, while looking great across all devices.
How to Make Your Website Mobile-Friendly in 2025
Let's get stuck in with some strategies you can implement today to make your website mobile-friendly:
Page speed plays a major role in mobile SEO, improving user experience. If your website takes more than one second longer to load, you may be losing out on valuable customers. In order to keep your mobile visitors engaged, you will need to ensure your website loads fast. Some steps you can take include:
Use Google's PageSpeed Insights tool to check on your website speed on mobile. This free tool will provide insights into what is slowing down your website, along with suggestions on fixing the issues.
Navigating a website on a small touch screen is not an easy task, which is why you want to simplify your website navigation, making it intuitive and seamless. This can be done by:
Format your content to ensure it is easy to read on a small screen. At Genie Crawl, we recommend the following:
Structured data helps search engines understand the context of your website content, improving your chances of appearing in rich results. It provides search engines with additional content information, formatted in a way search engines understand.
Google's Structured Data Markup Helper is an excellent tool to add structured data to your website.
Many mobile users use voice search on the go, saving them time. People tend to use natural language when talking to voice assistants, therefore you can:
We have included some of the most important mobile friendly SEO processes you can implement now to improve your Google ranking. It's essential in today's digital world that your website is accessible and user friendly for mobile users. Mobile traffic is rising, which is why you want to ensure your website is mobile friendly to stay competitive. Contact the expert team at Genie Crawl today if you need help making your website mobile-friendly for Google rankings.
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