How to Use AI for Keyword Research

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How to Use AI for Keyword Research

As of now, Google processes on average 16.4 million searches every day, over 5.9 trillion searches each year. As a result, AI-powered keyword research has become essential to online visibility and long term results. Adopting AI for keyword research has increased exponentially in the past couple of years.

What is AI for Keyword Research?

Artificial Intelligence (AI) for keyword research uses machine learning and natural language processing (NLP) to find, analyse and optimise keywords for SEO. Traditional methods focused on exact words or phrases, but AI is able to analyse massive datasets, understanding search intent, context, and semantic relationships. It is able to dig through vast volumes of search data, finding patterns, along with hidden opportunities within minutes, saving humans valuable time and energy.

How to Use AI for Keyword Research
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Using AI for Keyword Research

Follow the simple steps below to use AI for keyword research:

Set Your Project and Goals

The first step is to set up your project and goals, connecting your website and analytics. Choose an AI-powered tool that can integrate with Google Analytics and Google Search Console, providing you with a complete picture.

This is usually a simple process, that involves:

Define Your Target Audience and Niche

AI tools need to know who your ideal customer is, helping them generate keyword suggestions. Provide the AI tool with your audiences:

Set Clear SEO Goals

You need to provide the AI keyword research tool with clear goals from the very start, such as:

Use AI Prompts

The success of using AI for keyword research depends on how your prompts are crafted, such as “generate 10 keywords that I can write a targeted blog post about in for the topic.”

Find Long-Tail, Low-Competition Keywords

These are keywords of three or ore words that are more specific than generic terms. While they have lower search volumes, they do have higher intent. Remember to focus on your prompt, telling the AI to “use the seed keyword as a central seed keyword, then identify 10 long-tail keywords that my potential customers may use when looking for your product or service.”

Analyse Keyword Metrics

Analyse the metrics to identify the best opportunities for your keyword list. AI for keyword research helps you by providing insights, such as:

Conclusion

AI for keyword research has transformed how we approach SEO. AI tools speed up the process of keyword research, providing valuable insights. AI for keyword research doesn't only help you identify what your audience are searching for, but why they are searching for it, helping you refine your content strategy. Genie Crawl provides reliable and effective keyword research, digging deep into your audiences behaviours, preferences, and intent. Contact us today to find out more.

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