Is SEO Worth It for UK Small Business?
A large percentage of our clients ask us “is SEO worth it for UK small businesses or will I be wasting my budget?” We have heard these questions from a cleaning company in London, a dental specialist in Birmingham, and a scaffolding brand in Manchester.
Our honest answer is yes, taking into account that 46% of Google searches are for local information and over 28% of these searches results in a purchase within twenty four hours. At the same time, while highly effective, it may not be right from everyone. Let's take a closer look.
Before we look into why SEO is worth it for UK small businesses, let's look at the statistics to back it up:
If you run a local business, whether you are a dentist, lawyer, real estate agent, coffee shop, or accountant, SEO is worth it. More customers are searching for a product or service in a particular geographic location in the UK. SEO helps you reach the right audience at the right time.
Another reason that SEO is worth it is when your customer lifetime values are more than £500. Think about it, if your customers spend thousands at your business over their lifetime, then one new customer from SEO covers a large portion of your monthly SEO costs.
In addition to this, if you intent being in business in the long run, then SEO is an effective way to generate traffic month on month, driving measurable results in the long run.
At the same time, there are reasons that SEO may not work for your business goals. These reasons include:
SEO rankings provide the following:
We recommend you work these numbers out for yourself, making an informed decision on whether SEO is worth it for your UK small business:
At Genie Crawl, we believe that SEO is worth it for UK small businesses where your customers find providers via search engines and your customer lifetime value is more than £500, along with you committing to at least six months, to ensure realistic and measurable results. If you are looking for a reputable agency to help you achieve your online goals, within your budget, with a tailored strategy, give the Genie Crawl team a call today.
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