Knowledge Centre

These days businesses need to choose an effective and customised search engine optimisation (SEO) strategy to ensure they reach their target audience. SEO is not a one-size-fits-all digital marketing approach.

If you are looking for ways to improve your website presence in search results, you will want to use schema markup. This is a powerful SEO tool, a code added to your website, that helps search engines provide accurate results for users.

Local search engine optimisation (SEO) is a strategy used by businesses to improve their local visibility, reaching their local community.

Google uses a page experience ranking system to determine your websites position in search results. Core Web Vitals are distinct elements of user experience (UX).

Local citations are essential components of any successful local SEO campaign. Often, citations are referred to as NAP (Name, Address, Phone number) data. They are powerful tools to help you drive local traffic through your door and to your website.

Today's digital world means businesses need to stand out against their online competitors. When you understand the importance of NAP (Name, Address, Phone number) consistency in SEO, you can boost your online visibility and success.

Local service providers such as plumbers, wedding photographers, doctors, lawyers, cleaners, and more all need to focus on local SEO to improve their business visibility in search results.

Are you wondering why some local businesses tend to have high foot traffic, while you struggle to gain customers? Have you noticed your local competitors are busy, while you wait for the phone to ring?

Learning what customers think about your business, products, and services is valuable at improving your business, increasing customer satisfaction, and attracting new customers.

Google Maps search engine optimisation (SEO) optimises your online presence, helping you improve your ranking in local search results.

Do you have a professionally designed and visually appealing website but it does not result in conversions? Don't worry, you are not alone.

Google search engine results pages (SERPs) have transformed from the traditional blue links to a AI-driven search interface, known as Google's Search Generative Experience (SGE).

The rise of “near me” searches has businesses looking for ways to reach this audience. With the rise of mobile devices, more uses are searching for products and services close to their location.

Google Business Profile is a powerful tool for businesses to increase brand awareness, engage with their customers, and improve local search engine optimisation (SEO) efforts.

Natural Language Processing (NLP) is an artificial intelligence (AI) field, focusing on the interaction between human language and computers.

Google's Knowledge Graph is a database that has been designed to help Google understand and deliver relevant results to its users. It is a massive database that connects facts, relationships, and entities. It helps Google provide detailed search results.

Search intent, often referred to as user intent, is the motivation behind a users search query online. In the evolving world of search engine optimisation (SEO), it's become imperative to understand and cater to users search intent.

As a new startup, search engine optimisation (SEO) may feel overwhelming, especially when competing with big brands that are well established with large budgets.

Google is prioritising user experience, and as a result, it introduces and updates its algorithms regularly. In order to improve your online visibility in search results, you need to stay updated with these latest changes.

The SEO landscape is a rapidly evolving one that relies on ethical and white hat techniques to boost performance. While this is how SEO is addressed today, it wasn't always this way.

Chances are you are making some big search engine optimisation (SEO) mistakes if you have a visually appealing website, but you are not driving traffic, leads, or sales.

The digital landscape is evolving at a rapid rate in 2025, which means that Search Engine Optimisation (SEO) is evolving at the same rate.

Search engine optimisation (SEO) and user experience (UX) can work hand in hand to improve your ranking in search engine results pages (SERPs).

Small businesses experience the problem of ranking well in search results pages because big brands dominate their industry.