We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
Local SEO vs National SEO
It is essential for businesses today to have a strong online presence. When it comes to search engine optimisation (SEO), many businesses are unsure whether to focus their attention on local SEO or national SEO. It's important to understand the differences between the two, helping you decide the best approach for your business.
Local SEO is a strategic approach that focuses on optimising your website to improve your visibility in location-based searches. This helps you appear in search results when your audience search for products or services in their geographic area. The key elements of local SEO includes:
Local SEO is highly beneficial to small businesses that operate in a specific geographic location, such as retail stores, hair salons, dentists, and restaurants.
National SEO is a process of targeting a broader, nationwide audience. This process focuses on ranking for keywords that are not linked to a specific area, but focuses on a larger geographical area. Businesses that want to sell their products and services throughout the country, rather than appealing to their local community, benefit from national SEO. The key elements of National SEO includes:
It is important to note that national SEO tends to be more competitive with your business competing against large brands targeting the same nationwide audience.
Let's be honest, both strategies have their strengths and the right one is determined by your goals, products or services, and target audience. We recommend taking the following into consideration:
Overall, local SEO is ideal for businesses that want to target a specific location with less competitors, while national SEO is best when aiming to improve nationwide visibility, but comes with higher competition. Choosing between the two is based on your business, audience and goals. If you are unsure on the right SEO strategy for your business, Genie Crawl is available to assist. We provide a free, no obligation evaluation and quote, creating a tailored strategy that aligns with your business goals.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2025 Genie Crawl. All Rights Reserved.
