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SEO Agency vs Freelancer: What’s Better?
When it comes to improving your visibility online, you need to decide whether to hire a SEO agency or freelancer, but which is the right choice for your business? Both promise to improve your rankings and organic traffic, but what value they offer and how they provide it can be different.
An SEO agency offers a team of specialists that provide analytics, technical SEO, content creation, link building, and more with proven processes, while freelances offer personal expertise, such as a SEO strategist, content creator, or an expert at implementing your strategy.
SEO agencies have diverse talent, access to specialist tools, and they can scale your campaign faster and effectively. They offer:
SEO freelancers offer lower costs, closer collaboration, and focus. They offer:
Agencies do tend to cost more, but offer larger teams of experts, where freelancers tend to be cheaper with limited resources and bandwidth. Costs can vary considerably:
An average cost for a SEO agency can start at around $1,000 per month, depending on your industry, scope of work, and competitors
Freelancers may change around $150 per hour or upwards of $1,000 per month, as a retainer
SEO agencies tend to distribute risks with multiple experts, while freelancers are one person shows. This means:
We recommend hiring a SEO agency if you want structure and scale and hire a SEO freelancer if you want focused expertise and a budget-friendly solution.
Deciding a SEO agency vs SEO freelancer is determined by your needs. If you need a team of experts to help you improve online visibility, then a SEO agency is definitely the right choice. At the same time, if you want an affordable solution that focuses on one element of SEO, such as technical SEO or on-page SEO, then a SEO freelancer may be just what you are looking for. Genie Crawl is a boutique digital marketing agency, backed by over ten years of experience, offering competitively priced and tailored SEO strategies that align with your business, audience, industry, goals, and budget. Contact us today for a free, no obligation evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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