SEO for Startups in East London – How to Begin

Where to Begin with SEO for Startups in East London

The Genie Crawl team have put some effective tips together, helping you get started with SEO for your startup in East London:

Local SEO

The best place for any startup in East London to start is their local area, where you can serve your local customers. We recommend the following:

• Claim and optimise your Google Business Profile ensuring every section is accurate and up to date with consistent NAP (name, address, phone number) that matches your website and other citations
• Set your address to East London 
• Add hight quality images of your business or team at work
• Ask customers to leave a view with their East London borough name

Build a Website

As a startup in East London you don't need dozens and dozens of pages, but you do need some priority pages. These priority pages include:

• Homepage
• Service or product pages
• Location pages
• Contact page
• Blog

When it comes to building your website you will want to ensure your site loads in less than three seconds, it's mobile responsive, appealing to your mobile audience and Googles mobile-first indexing, along with ensuring every page has a unique meta title, keyword focus, and headings.

Keyword Targeting

This is where many startups in East London make a mistake. Yes, keywords are still important to SEO, but you need to ensure that you align them with search intent. Gone are the days of filling your content with the keyword, which is called keyword stuffing. We recommend for startups in East London, focus on niche and local keywords to start. You can make use of the “People Also Ask” box on Google to find the best targeted keywords for your startup, whether you are a professional services firm, retail store, or hairdressing salon. 

High Quality Content

When launching your new website, ensure you include two to four blogs that solve problems and answer the questions your audience type into Google and other search engines. Blogs help to build trust, authority, and drive organic traffic to your website.

Local Backlink Building

It is a fact that backlinks are ranking factors. Backlinks are links that come from high quality London-based sites and link back to your startup website. These also include citations in London and industry-specific online directories. To acquire backlinks naturally, we recommend:

• Adding your business information, with consistent NAP, to directories such as Yell 
• Write guest posts for relevant websites
• Look for broken backlinks and offer your content in replacement

Backlinks must be naturally acquired. Be aware of link farms and spam sites. Remember one high quality backlink will help your startup in East London more than ten low quality backllinks.

Conclusion

As a startup in East London, you are competing against businesses that have large marketing budgets and have had a SEO strategy in place for years. When done right, you can start appearing in search results, driving organic traffic to your website, while achieving measurable growth. It is important to remember SEO takes time. Genie Crawl has extensive experience helping startups in East London achieve their online goals. Give our team a call today for your free, no obligation evaluation and quote.