The Benefits of Investing in a Responsive Website Design

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The Benefits of Investing in a Responsive Website Design

Responsive web design is a must in today's digital world. A responsive design can adapt to the size of the visitors device, whether they are on a small smartphone, tablet, or computer. The aim is to ensure your content displays clearly and invitingly on any screen size or any orientation. This ensures your website visitors have a good user experience (UX), no matter how they access your website.

The main benefit of a responsive website design is that it can load quickly, while reducing the need for the website visitor to resize anything in order to view your content. If your website is not mobile-optimised, you may be losing out on valuable website traffic. In order to reach your audience, you need to leverage the benefits of responsive website design.

The Benefits of Investing in a Responsive Website Design
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The Benefits of Investing in a Responsive Website Design

Responsive website designs offer excellent benefits, including:

Increases Mobile Traffic

Nine in ten internet users use their mobile device to access the internet. Therefore, it is essential for your business to have a responsive website design that renders correctly on all screen sizes without distorting images, or needing to be resized in order to read the content. There are businesses that have chosen to have two websites; a desktop version, and a mobile version, but responsive designs are becoming the top choice with excellent versatility, while being competitively priced. 

Faster Development That Costs Less

That's right. You probably assumed that because the website can respond to any screen size it will cost more. The fact is that a responsive website design is one website, therefore it takes considerably less time to develop, when compared to two individual websites. This makes it a cost effective solution that helps you reach your wider audience with ease, providing them with a good user experience from the start.

Less Maintenance Costs

When you have two websites, one for desktops and one for mobile, it requires double the maintenance, double the management, and therefore, close to double the cost. Responsive website designs, on the other hand, only need one content strategy, one link building strategy, one maintenance cost. When less time is spent on website maintenance, you have more time to focus on other important elements of your SEO strategy.

Fast Loading Pages

Mobile users, for some reason, tend to have a very short attention span. This could be because many are searching while on the move. Studies have proven that mobile users will abandon a website that takes more than three seconds to load. When your website isn't optimised for mobile, it can take time for it to open, along with longer time to navigation, frustrating visitors and increasing your bounce rate. Responsive website designs use updated performance techniques to improve page loading times, again, improving user experience.

Makes Analysis Easier

You will save on valuable time and resources when it comes to analysing your website performance on a responsive website design. Again, you only have one website to focus on. When it comes to managing multiple versions of your website, you need to track users journeys through a number of different analysis reports. With one website, it is a simple and easy process.

Conclusion

The number of smartphone sales throughout the world in 2023 was 1.17 billion units. This sheer volume of sales shows you how important it is to put yourself in front of your mobile audience, ensuring you reach all your targeted traffic whether they access your website on the latest smartphone, tablet, or laptop. Don't get left behind and lose out on valuable website traffic. Contact Genie Crawl now and let us help you with your responsive website design.

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