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The Role of Robots.txt and XML Sitemaps in SEO
We live in a world where consumers are using the internet to discover and buy products and services, which is why you need to ensure your website is visible and can be indexed efficiently by search engines. To major tools that influence your website visible and SEO success is your robots.txt file and your XML sitemap.
Your robots.txt file directs search engine crawlers, guiding them on what pages they need to crawl and index, along with what pages to ignore. This optimises the crawl process. Your XML Sitemap, on the other hand, provides a list of your website pages, helping search engines discover and index your content.
A robots.txt file is an essential step in your SEO success. This file guides search engine crawlers on how to navigate your website, following an exact syntax. The purpose is to provide search engines with information about what URL's they need to index and which pages should be ignored.
Your robots.txt file is the first thing the search engine crawlers look for when arriving on your website. The aim is to allow crawlers with easy access to your website pages. If your robots.txt file has any errors, it makes it difficult for the crawlers to determine which pages to crawl and index on your website.
The robots.txt file should include:
XML sitemaps are documents created for search engines. It lists all your website pages, along with details related to content, updates, and importance. This helps search engines discover new content quickly, while understanding your website structure.
XML sitemaps play a vital role in your SEO success, ensuring all your web pages are discovered and indexed.
Did you know more than fifty percent of your organic traffic is based on two files: robots.txt and XML sitemaps? If you want to maximise your crawl budget, ensuring search engines know what pages of your website to crawl and index, then you will want to ensure you provide an accurate and updated XML sitemap and robots.txt file. If you need help with this, get in touch with Genie Crawl today. We are here to help you boost your SEO efforts without delay.
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