Why Is My Website Not Showing on Google?

To fix the issue, we recommend:

• Create your Google Search Console account, a free service 
• Add and verify your website
• Submit your sitemap
• Visit the URL inspection tool to request the indexing of your home page

Your Website is Blocking Google

It is possible that your website is accidentally blocking Google, which is relatively common, especially with new Wordpress sites or newly redeveloped websites. This is often a resumes of your robots.txt file blocking Google with disallow, or you may have meta tags that tells Google not to index those pages. If you are using Wordpress, you need to go to your Settings and Reading, ensuring that “discourage search engines” is not ticked.

The quickest way to identify if your website is blocking Google is to visit Google Search Console, Pages, and then see why pages are not indexed. This will show you what is blocking your pages from appearing in search results.

Your Website is Brand New

Google always prioritises established and trusted websites. If your website is brand new, it will take time to build authority and start appearing in results. This is often seen with websites that are less than six months old. You can speed up this process by:

• Claiming or creating a Google Business Profile and verifying it
• Creating social media profiles that link back to your website
• Acquire online directory citations
• Create high quality and valuable content 

Your Website is Lacking Content

When it comes to search engine optimisation (SEO), content has always been the key to success. Google needs content to understand your website. If you only have a home page and contact page, Google cannot understand your website's context. We recommend creating the following pages, focusing on content that helpful, unique, and at least 300 to 600 words:

• Home page
• About Us page
• Services or product pages
• Contact Us page
• Blog or resources section

You Haven't Paid Attention to On-Page SEO

Even if your site is showing as indexed, it will not show on Google without effective on-page SEO, that tells Google what each of your web pages are about. On-page SEO elements include:

• Title tags – unique titles that are less than 60 characters
• Meta descriptions – summaries of your web page that appears in search results. These must be less than 160 characters
• Headings – use headings, such as H1, H2, and H3 tags to structure your content effectively
• Keywords – relevant keywords should be naturally added to your content
• Image ALT text – images should have clear descriptions to improve accessibility

Your Website is Slow

Page speed is a ranking factor on Google. If your website is taking more than a few seconds to load, you could be damaging your visibility. The fastest way to identify if your website speed is impacting your Google visibility, you can use Google PageSpeed Insights to check your site speed. We recommend looking at the following fixes:

• Resize images
• Enable browser caching
• Reduce plugins
• Use a content delivery network (CDN)

Your Website Isn't Optimised for Mobile

Google has been using mobile-first indexing for some time, meaning that it looks at the mobile version of your website for crawling and indexing. If your site doesn't work seamlessly on mobile devices, you will struggle to appear in results. You can use Google's Mobile-friendly test tool to identify any issue. The most common issues include:

• Your buttons are not easy to tap on a small touch screen
• Your audience needs to zoom in to read the content
• Your content is wider than a phone screen

Your Website is Not Secure

Google takes security seriously with HTTPS now being a ranking signal. If your website is HTTP without the padlock icon, your website will struggle to rank. The good news, most web hosts offer free SSL certificates, ensuring your website is HTTPS secure.

Conclusion

If your website is not showing on Google, it's important to start with the basics, such as submitting a site map, checking your site isn't blocking Google, and ensuring you on-page SEO is effective, along with a fast, mobile-friendly site that offers high quality content. The good news is that once the issue is identified, the problem can be resolved within weeks. If you need help getting your website to show on Google, give Genie Crawl a call. We are here to help you achieve online success in 2026.