Why Your Website Isn’t Ranking on Google (And How to Fix It)
You may have spent a lot of time, money, and effort in developing a beautiful and professional website, yet it isn't ranking on Google. If you are not visible in search results, you are missing out on potential customers, leads, and conversions. Websites can fail due to numerous errors, from technical problems to poor quality content and ineffective SEO to a “one size fits all” marketing strategy. Genie Crawl have put some of the most common reasons why your website isn't ranking on Google and how to fix it.
Your website isn't going to rank on Google if it cannot be crawled and indexed effectively. Technical issues often go unnoticed, but can severely impact your ranking potential. Factors we recommend you check, include:
Content is essential to your SEO success and one of the most important ranking factors. Google uses website that provide value to users, answering their questions effectively. We recommend:
On-page optimisation helps Google understand your web pages and their relevance to search queries. Important elements include:
We cannot stress enough how important it is to track your results, identifying opportunities and adjusting your SEO strategy effectively to ensure you maintain visibility on Google. Without regular monitoring, you cannot identify what is working and what is not. We recommend using:
There are a number of reasons your website may not be ranking on Google as you had hoped. The Genie Crawl team have put together the above reasons your site may not be ranking, along with how to fix them. If you are struggling with your online visibility, give Genie Crawl a call today to arrange a free, no obligation evaluation and quote, helping you identify where your strategy needs attention and how we can help you improve your visibility, providing you with measurable, long term results.
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