Will SEO Die with AI?
You may not realise it but you probably use artificial intelligence (AI) every day. Ninety percent of people start their online experience with a search engine. Did you know that search engine algorithms are AI powered? So every time you do a search using a search engine, you are relying on artificial intelligence.
As you can imagine, and understandably so, many SEO professional and companies are concerned about whether SEO will die with AI. The good news is that this is something that has been debated for some time now and it's not something new for the industry. SEO is constantly evolving with new algorithm updates being carried out on a regular basis. As SEO professionals, we know how to adapt to change. AI is no different.
The good news is that SEO is not going to die because of AI. The one thing we can be certain of though, is that AI is going to have an impact on SEO, even though our approach shouldn't change too much.
AI is still in its infant stages, even though it is evolving and growing rapidly. It still provides answers based on what the person searches for. AI cannot understand what people are searching for or their words, it also doesn't understand the users intent. This is where humans are necessary.
Websites are still published to provide users with information that they need, whether they are buying a product or service. This means humans are still necessary to ensure that the website provides high quality and useful content, ensuring that the pages are crawled and indexed by the search engine crawlers.
SEO is very much alive and is going to be around for a very long time. Take into consideration, that Google alone, manages close to one hundred thousand queries every second. At the same time, seventy five percent of people searching the internet will not look further than the first page of results. As you can see, SEO remains essential to help businesses increase brand visibility and quality traffic.
What SEO professionals are finding is that AI is playing a valuable role in some parts of SEO, especially in analysis. From website audits to keyword research, AI is able to take over mundane tasks, enabling SEO professionals to make data driven decisions.
There are essential SEO practices that should be used today to ensure SEO success, helping your website provide a great user experience, while ensuring it is crawlable by the search engines.
SEO is not dying because of AI, in fact, SEO continues to thrive and evolve. Billions of searches take place every day, showing that search engine optimisation is here to stay for quite a while. AI is helping to enhance SEO strategies, offering AI-powered SEO tools that professionals can use to make data driven decisions regarding their strategy and campaign.
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