Genie Crawl was approached by a financial services business that was losing organic traffic due to their website not being mobile optimised. The client realised that their target audience was spending more time on their mobile devices and had a mobile-first web design, but they were not seeing an increase in mobile organic traffic or conversions, meaning they were losing out on valuable leads to their competitors.
At the time, the business was ranking on the first page of desktop results for their relevant keywords, but they were not gaining the same visibility or impressions when it came to mobile. The client approached us to boost their mobile visibility, increasing organic traffic, leads, and conversions, helping them align with their audiences preferences, while ensuring they were not losing out on valuable organic traffic. With a limited budget, they took advantage of our once-off services, as they didn't want to tie themselves into a long-term and expensive contract.
With the mobile-first website already in place, we knew what we had to do to ensure our clients received the organic traffic they needed. This started with a thorough analysis of their website, identifying areas for improvement. We noticed that their images were not compressed, which was slowing down page speed, causing their audience to abandon their site. We also carried out an audit on their submission forms, making recommendations to streamline the forms with fewer fields, making it easier for mobile users to complete.
Our team implemented schema markup and ensured the meta data was compelling and concise. In addition to this, we ensured that all the web pages displayed seamlessly on a variety of mobile devices, that they were fast loading, and navigation was intuitive.
Over a few weeks, the website started to gain traction, securing page one mobile rankings for key terms, gaining more impressions, attracting more visitors. The business's organic traffic was increased by 50% and is steadily growing. This exciting project showed the power of mobile SEO in increasing organic traffic. For our client, they are now enjoying genuine and qualified leads from both their desktop and mobile websites, boosting their online visibility, engagement, and success. What can be learned from this case study is having a mobile-first website isn't enough without an effective mobile optimisation campaign in place.
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