Driving Local Awareness for a West Bromwich Store Using Local SEO

Mr Lee contacted us at Genie Crawl a few months ago to help him improve local awareness for his West Bromwich store, located in the town centre. While he could attract passers-by, he was struggling to gain the attention of his local audience, especially visitors, as the store didn't have a good online presence. This meant his business was taking a knock and was not growing as he had hoped. At this stage, he had tried the services of another agency with catastrophic results and turned to us as a last resort.

Our initial consultation with Mr Lee, it was clear he wasn't sure about any campaign being a success, after a bad experience with an agency in the past. His focus was to improve foot and website traffic, raising local awareness about his store, while attracting the attention of his local audience. He wanted to ensure that he is well-known in his community, becoming the go-to choice for customers. He wanted to start seeing tangible result as quickly as possible, while working with a small budget. Mr Lee had also make a point of advising us that he only wanted us to use SEO best practices, avoiding the risk of penalisation and reducing the risk of the same problems arising that he experienced in the past.

Knowing what Mr Lee had been through in the past, we wanted to provide him with tangible results within a short period. We customised a local SEO strategy for his West Bromwich store, focusing on his target audience and goals. We created and verified his Google Business Profile, optimising it, while ensuring all information was accurate, complete with high quality images, and regular updates. We are also responsible for managing his Google Business Profile reviews, ensuring that his West Bromwich store is always seen in the best light. This campaign involved comprehensive keyword research, localising keywords and creating high quality local content that resonated with his audience. We also implemented and effective social media campaign, while building citations, and improving his on-page SEO. We implemented schema markup to ensure any content was understood by search engines, improving indexing and ranking, while acquiring backlinks from local sources to boost authority and credibility.

We have been managing Mr Lee's local SEO campaign for a few months now with excellent results. We have kept Mr Lee updated on the progress of his campaign with regular monthly reports that showed an increase in ranking month after month. Today, Mr Lee's West Bromwich store appears on the first page of search results for the majority of our targeted local keywords. His website traffic and foot traffic has increased substantially, and as a result, so has his conversions. We are continuing to provide Mr Lee with our proven local SEO services and continue to see his online presence improving steadily.